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When visitors search for a term on your site, Brightspot lists the content associated with that term. In addition, you can include a spotlight, which appears as a promo for an asset that you explicitly associate with the search term in the search results.

You may have multiple dictionaries for different purposes, and at times the same term may be included in each. In these scenarios, Brightspot checks the site search page to which the dictionary is associated to ensure the correct spotlight is served to visitors. For information on site search pages, see Site search.

Referring to the previous illustration, a publisher operates two sites: Fashion Trends and Environment Today. Each site has an associated dictionary of spotlight terms assigned to its site search page.

• Fashion Trends has a dictionary Colors containing colors.
• Environment Today has a dictionary Environment containing related terms.

Each dictionary has the term green. If a visitor searches for green on Fashion Today, with which the Colors dictionary is associated, Brightspot includes in the search results a spotlight to the article 鈥淭his Summer鈥檚 Accessories.鈥� If a visitor searches for green on Environment Today, with which the Environment dictionary is associated, Brightspot includes in the search results a spotlight to the article 鈥淢easuring Environmental Footprint.鈥�