Real outcomes for customers
16
Sites including corporate U.S. site, international sites and microsites
20+
Campaign microsites managed in same CMS instance
6
Awards for innovation and leadership across network of 25 sites
Launch fast and get results for your microsite campaigns
Microsites are powerful tools that allow marketers to launch a new product or promotion, reach a new audience or raise awareness in a specific, targeted way that traditional marketing with a full website cannot. Here are just a few of the hundreds of amazing microsites created by Brightspot customers over the years.
As part of a high-profile campaign during the 2020 Tokyo Olympics鈥攁nd featuring on NBC News and in The Wall Street Journal鈥�Mattress Firm redesigned and launched the microsite for "Unjunk Your Sleep" in just 10 business days with Brightspot.
The Discover the Forest campaign is a partnership between the Ad Council and the U.S. Forest Service. The microsite encourages families to explore nature by connecting visitors to parks and forests in their area, along with outdoor activity suggestions and relevant resources.
This microsite is a section published on SpecialOlympics.org that's dedicated to the pioneering vision of the Special Olympics' founder. Presenting facts and resources, it's also a place for media and journalists to explore more resources to tell the movement's story.
One of the first and most successful microsites we鈥檝e built with Brightspot tools was the one we built in honor of our founder, Eunice Kennedy Shriver ... Having this important microsite within SpecialOlympics.org gave it great discoverability. Even in the short time that we've been integrated, we鈥檝e seen traffic to it go up about 61% in the past year.
Crystal Hudson
VP of Digital Marketing & Fundraising for Special Olympics
The microsites features you need for your CMS
Create unique microsites that can be rolled out quickly and managed until each microsite campaign concludes. Built-in SEO tools, personalization and localization support, plus the power of collaborative editing and publishing, will ensure your campaigns succeed.
Authoring and collaboration
Create world-class content experiences with intuitive publishing tools and collaborative features that your editors and writers will love.
Built-in SEO
Elevate your search engine results and win higher rankings with built-in SEO integrations that track performance.
Content types
Start publishing on day one with 100+ pre-built content types. Plus, create your own custom types鈥攅ither directly on the platform or via code.
Custom workflows
With the click of a button, create workflows that are designed to meet your unique business processes and streamline communication.
Modular content
Create once, publish everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
Translations
Reach global audiences using translation features that support both automatic and manual translations into multiple languages.
Microsites are generally intended to support specific digital campaign goals that diverge slightly from your main website or require a dedicated set of styles, content and calls to action in support of the campaign. Let's delve deeper into the ways a microsite differs to a website, and how your CMS needs to be configured to support microsite creation.
Related microsites resources
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Learn how Brightspot helped them achieve all three.
Discover how Brightspot empowers corporate marketing teams at major global brands like FedEx, Walmart and Whole Foods manage content, enhance customer experiences and achieve measurable business results.
Find out how they work, when they're most useful and how microsites enable you to drive engagement without disrupting your main site.
We recently had a chat with Christine Medina, Ad Council鈥檚 VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
Does having all the power and efficiency of one integrated website, but the ability to spin out highly targeted microsites appeal to your organization? If so, learn here how one Brightspot customer is getting all that and more鈥攁nd seeing immediate results in terms of audience engagement, SEO performance and brand awareness.
The five most effective ways to maximize your microsites and, in turn, expand your organization鈥檚 capabilities and grow your business.
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