Robust analytics, real results
Easily capture and analyze the state of your content performance at any given moment. With Brightspot's analytics capabilities, you'll be able to see which content is ready for promotion, identify gaps or assets requiring attention and understand what's working best for you, all within a consolidated and comprehensive dashboard. With secure role-based access, dedicated custom report-building area and report scheduling, your team can make data-driven content decisions easier.
Robust, custom content reports
Create, track, schedule and share reports that detail the impact of your content, over any timeframe.
AI insights & control
Gain full transparency into AI-generated content, down to the field and author level, for complete oversight and tracking.
Performance at a glance
With customizable dashboards, view the metrics that matter most in one streamlined view, empowering smarter, data-driven decisions.
Unified analytics, unmatched insights
Connect your content to leading data sources for a holistic view of your performance that drives smarter data-backed decisions.
Easily add your Google Analytics 4 account to your site. View data from your Google Analytics account in different visualizations in the Brightspot Analytics dashboard.
Publishers have the ability to integrate with Google Tag Manager and implement tracking across their sites or apps to better understand conversions, metrics, etc.
View data from your Adobe Analytics account in different visualizations in the Brightspot Analytics dashboard.
Comscore
The Comscore integration allows you to collect analytics on your site and feed the metrics back to the Comscore app.
Parse.ly
The Parse.ly integration allows you to collect analytics on your site and feed the metrics back to the Parse.ly app.
In Brightspot editors can see recommended Semrush keywords for tags on their articles and other content types with the Semrush integration.
Firebase
View data from your Firebase account in different visualizations in the Brightspot Analytics dashboard.
Pendo
Brightspot users can receive behavioral reports on usage of different CMS features with the Pendo integration.
Don't see what you want here? Brightspot integrates with over 7,000 common business applications. Talk to us today about how we can automate workflows across your entire tech stack.
Learn about the impact of strategic SEO enhancements and driving a measurable 40% increase in SEO rankings for DispatchHealth.com. By leveraging Brightspot's flexible CMS, DispatchHealth optimized content for search engines, significantly increasing visibility for its health services.
Analytics resources
Brightspot provides a number of built-in search engine optimization (SEO) features that you can enable or review with any site launch. Here's a punch list of things to keep in mind as you make a play to win at SEO.
Learn how Brightspot's back-end technology and flexibility helps the CMS shine and beat the competition with respect to a key SEO ranking factor: Core Web Vitals and page performance.
Discover how AI enhances content creation in content platform like Brightspot, including for plagiarism detection, SEO optimization, accessibility, translation and monitoring.