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With the site-search analytics plugin, you have visibility into those terms visitors are searching for on your website. You can use site-search analytics to address the following scenarios:

• Visitor interest鈥擳he site-search analytics widget lists the terms visitors are searching for on your site. This gives you insight into what their interests are, so you can develop additional content to address those interests; it also illustrates what topics do not interest visitors.
• Missing content鈥擳he site-search analytics widget reports that visitors are searching for certain terms, but there is no content associated with those terms. This shows that you need to develop new content to address those interests.
• Timing of search counts鈥擸ou run a radio advertisement for your site with an announcement 鈥淎re there UFO landing sites near you? Go to ISawItFirst.com, and search for crop circles.鈥� If the site-search analytics widget reports a spike in searches for 鈥渃rop circles鈥� shortly after that advertisement, you have a good indication of the ad鈥檚 impact.