Australia's Special Broadcasting Service (SBS) is the latest global customer to enjoy the power of Brightspot headless CMS and its GraphQL query language.
Previously hosted on Drupal and two other platforms, the multilingual public-service broadcaster is now able to deliver content to its front-end application via Brightspot's GraphQL endpoints.
On the back end, SBS's editorial users have access to the full array of Brightspot CMS capabilities including content templates, workflows tools, reporting features and more.
In an effort to create as little disruption as possible with the CMS migration, the current UI was carefully customized to adhere to SBS's existing newsroom processes. This included building out various content forms, dashboards and workflows to ensure SBS's editors, reporters and producers could adapt quickly to the new CMS UI.
In addition to improvements to the CMS publishing experience, SBS is now also able to leverage CMS integrations with digital news feeds from agencies including AP and Reuters; a federated-search integration for Getty Images; Adobe Analytics tracking; and various integrations for the broadcaster's proprietary audio and video feeds.
Along with customized GraphQL development to support SBS's front-end "head," another significant area of customization for the new platform includes multilingual support for 70 languages including Cantonese, Greek, Hmong and Somali. Translations can be managed by program, brand and language via Brightspot's flexible roles and permissions setup.
Perhaps the clearest measure of the successful and purposeful partnership between SBS and Brightspot comes with the fact that teams collaborated across timezones up to 16 hours apart in Australia, the U.S. and France. This global teamwork resulted in a project where the new CMS platform behind the SBS Australia "head" slipped quietly into place but brimming with powerful new publishing features and integration-ready capabilities.
