Healthgrades by the numbers
The Healthgrades challenge
Healthgrades needed a way to extend its unique and comprehensive physician data—along with premier, personalized content collections—to targeted audiences across partner sites like CNN, Psychology Today, and the Associated Press.
![Healthgrades website examples](https://brightspot.brightspotcdn.com/dims4/default/f181684/2147483647/strip/true/crop/1600x1200+0+0/resize/800x600!/quality/90/?url=http%3A%2F%2Fbrightspot-brightspot.s3.amazonaws.com%2Fbsp%2Ffe%2F02%2Fe2d654474d47906ae776a7907390%2Fcase-study-healthgrades.png)
The Brightspot team has been a true partner. They’ve worked alongside our employees to build, launch, and optimize new products with great efficiency, and the Brightspot platform is a big part of our success. I can’t imagine doing what we do without them.
The Brightspot solution for Healthgrades
With Brightspot, Healthgrades can efficiently manage multisite publishing and robust content syndication from a single authoring tool, making it possible to simultaneously serve the needs of advertisers, media partners, and consumers. Project highlights include:
- The Smart Selector functionality, which gives Healthgrades the ability to serve branded and unbranded editorial content to third-party sites seamlessly while dynamically managing traffic goals.
- Extensive taxonomies and a Brightspot-developed content prioritization list that make it possible for Healthgrades to deliver targeted and relevant content across platforms based on a user’s activity and preferences.
- The ability to dynamically and automatically control content parameters, enabling Healthgrades to closely monitor performance indicators, maximize revenue, and more easily incorporate A/B testing.
![Healthgardes device examples](https://brightspot.brightspotcdn.com/dims4/default/82b920e/2147483647/strip/true/crop/1600x1200+0+0/resize/800x600!/quality/90/?url=http%3A%2F%2Fbrightspot-brightspot.s3.amazonaws.com%2Fbsp%2F3f%2F89%2F42bea0054ab38e56bf66b003e5cb%2Fcase-study-healthgrades2.png)
In addition to the Brightspot platform, Healthgrades leverages professional services for visual design, platform architecture, technology management, back- and front-end engineering, quality assurance, product management, and publishing support on the content sections of its site.