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In today’s fragmented media landscape, broadcasters must promote and deliver content across websites, social media, mobile apps, streaming services and audio platforms. The ability to manage content across multiple platforms from a single CMS is not just convenient — it’s critical for staying relevant in a fast-moving industry.

Why it’s essential

Audiences expect instant access to content on the platform of their choice, and broadcasters must meet that demand to maintain engagement.

The importance of omnichannel 

Example

NBC Sports uses Brightspot’s multi-channel publishing capabilities to ensure that their video and audio content is published simultaneously across web, mobile and OTT platforms. This broad reach keeps their audience engaged no matter how they consume content.

Managing large digital asset libraries and distributing content efficiently is at the heart of broadcast operations. A CMS that can manage disparate media libraries ensures broadcasters can deliver high-quality content to audiences across multiple streaming platforms.

Why it’s essential

In a video-first world, the ability to manage, organize and distribute video content seamlessly is a core necessity for broadcasters.

Explore our video integrations 

Example

WGBH, one of the largest PBS content producers, leverages Brightspot to streamline their video management processes, enhancing the efficiency of content delivery.

More on WGBH & Brightspot 

Generative AI is emerging as a powerful tool to support and optimize content creation, including ideation, automation, personalization and translation. AI is also a time-saving factor for translations, transcripts or content variations. This is especially valuable as teams are tasked with managing more channels while working with fewer resources.

Why it’s essential

Resource-constrained editorial teams can use AI to refine ideas, add SEO descriptions or query content archives. AI is also a time-saving factor for translations, transcripts or content variations. However, it's crucial to have a CMS where AI is seamlessly integrated, tracked and used to complement and enhance the editorial team's workflow, rather than replace it.

Learn about the role of AI in content governance 

Example

SBS Australia, a hybrid-funded public broadcaster, uses Brightspot’s multisite content-management capabilities to organize and present its content across a wide variety of formats and languages. With support for 70 languages — including Cantonese, Greek, Hmong and Somali — SBS is able to engage its diverse audience more effectively. Brightspot's flexible roles and permissions system makes it easy to manage translations by program, brand and language.

Read our SBS Australia case study 

Keeping audiences engaged means providing a continuous content experience across devices and platforms. Persistent audio and video players ensure that viewers or listeners can stay connected to content without interruptions.

Why it’s essential

Offering uninterrupted content experiences keeps viewers engaged for longer periods, increasing overall audience retention.

More on the importance of OTT 

Example

Virginia Public Media utilizes Brightspot’s persistent player to ensure that their audience can switch between pages or devices while continuing to listen to live streams or podcasts, keeping engagement levels high.

200+

and their flagship site, npr.org, through one platform to support large-scale multimedia news including written, audio and video reporting.

In an industry driven by rapid content growth but in the face of resource constraints, scalability is non-negotiable. Broadcasters need a CMS that not only meets today’s demands but can also scale to handle tomorrow’s content needs while integrating new technologies such as AI-driven analytics.

Why it’s essential

Broadcasters must ensure their CMS can grow alongside their digital presence without compromising performance or flexibility.

The broadcaster's CMS playbook 

Example

TV Azteca uses Brightspot’s scalable architecture to expand its content offerings across multiple regions while maintaining the flexibility to integrate new features as their needs evolve.

Read our TV Azteca case study 

$1 million

Annual cost savings with replatforming of 13 sites from AEM to Brightspot, with initial project delivery in just seven months

In fast-paced broadcast environments, automation is a game-changer. Broadcasters need tools that enable them to automate publishing schedules and manage workflows efficiently to ensure content is delivered on time every time.

Why it’s essential

Automated workflows help broadcasters reduce manual tasks, streamline processes and ensure timely publication — critical in fast-paced environments like news and sports broadcasting.

More on our automation tools 

Example

E.W. Scripps stations rely on Brightspot’s automated scheduling and workflow tools to publish breaking news and video content quickly, keeping pace with the fast-moving nature of broadcast news.

Read our E.W. Scripps case study 

4X

The Hallmark Channel, powered by Brightspot, won multiple Cablefax awards including Best Overall Website and Best Website Redesign, while achieving a 4x increase in content production.

To keep viewers engaged, broadcasters need to offer personalized content experiences based on viewer behavior and preferences. Personalization tools within a CMS enable broadcasters to tailor content delivery to individual audience segments, boosting engagement and retention.

Why it’s essential

Personalizing content for specific audiences increases engagement, as viewers are more likely to return to a platform that consistently delivers content relevant to their interests.

More on personalization 

Example

PBS SoCal uses Brightspot’s personalization tools to curate a homepage experience that reflects viewer preferences, resulting in higher engagement and longer time spent on their platform.

With vast archives of video, audio and written content, broadcasters need to manage and reuse their existing content efficiently. A CMS with robust modular content capabilities allows broadcasters to repurpose content quickly and easily across different platforms.

Why it’s essential

Reusing archived content helps broadcasters maximize their content investment and maintain consistency across channels.

More on modular content 

Example

Univision leverages Brightspot’s modular-content publishing features to repurpose old TV segments for online and mobile platforms, helping them maintain a consistent presence across all digital touchpoints.

Read our Univision case study 

As digital revenue models evolve, more broadcasters are turning to paywalls to monetize their premium content. A CMS with flexible paywall integrations allows broadcasters to implement dynamic, metered or subscription-based paywalls, offering new revenue opportunities.

Why it’s essential

Monetizing content through paywalls is a crucial strategy for broadcasters as they seek to diversify revenue streams beyond traditional advertising.

The broadcaster's CMS playbook 

Example

A national broadcaster uses Brightspot’s dynamic paywall integration to monetize premium video content across their website and mobile platforms, balancing revenue generation with audience engagement.

In order to refine content strategies and improve audience engagement, broadcasters need access to real-time data. A CMS that integrates seamlessly with analytics platforms gives broadcasters the insights they need to track content performance and optimize programming.

Why it’s essential

Data-driven decision-making allows broadcasters to optimize their content strategies, ensuring they are delivering what their audience wants when they want it.

Explore our analytics integrations 

Example

SBS Australia uses Brightspot’s real-time analytics integrations to track audience engagement and adjust their content strategies accordingly, boosting both engagement and advertising revenue.

Read our SBS Australia case study 

20%

Caracol TV delivers a rich multimedia experience to over 30 million unique viewers each month, with a 20% increase in site traffic within the first week of launching on Brightspot.