Out-of-the-box analytics integrations
Brightspot offers the following pre-built analytics integrations at no extra cost to help your team get started fast.
Easily add your Google Analytics 4 account to your site. View data from your Google Analytics account in different visualizations in the Brightspot Analytics dashboard.
Publishers have the ability to integrate with Google Tag Manager and implement tracking across their sites or apps to better understand conversions, metrics, etc.
![Image of PARSE.LY logo for software integration with Brightspot CMS](https://brightspot.brightspotcdn.com/dims4/default/5353f13/2147483647/strip/true/crop/400x300+0+0/resize/800x600!/quality/90/?url=http%3A%2F%2Fbrightspot-brightspot.s3.amazonaws.com%2Fbsp%2Fed%2F69%2F39484c5d48bb94b10ad672296f54%2Fparse.ly-BSPPPPP.png)
Parse.ly
The Parse.ly integration allows you to collect analytics on your site and feed the metrics back to the Parse.ly app.
Custom-built integrations
Brightspot is built to integrate seamlessly with our customers' proprietary or third-party data sources. We've built dozens of custom integrations for our customers including these analytics integrations.
![Image of Adobe Analytics logo for software integration with Brightspot CMS](https://brightspot.brightspotcdn.com/dims4/default/c4de692/2147483647/strip/true/crop/400x300+0+0/resize/800x600!/quality/90/?url=http%3A%2F%2Fbrightspot-brightspot.s3.amazonaws.com%2Fbsp%2F71%2Ffa%2F215744f747978f883f6fab76a909%2Fadobe-analytics-promo.png)
Adobe Analytics
View data from your Adobe Analytics account in different visualizations in the Brightspot Analytics dashboard.
![Image of comscore logo for software integration with Brightspot CMS](https://brightspot.brightspotcdn.com/dims4/default/64473bb/2147483647/strip/true/crop/400x300+0+0/resize/800x600!/quality/90/?url=http%3A%2F%2Fbrightspot-brightspot.s3.amazonaws.com%2Fbsp%2F83%2Fca%2F620889bd4e68b4a609cf14a6f5f0%2Fcomscore-promo.png)
Comscore
The Comscore integration allows you to collect analytics on your site and feed the metrics back to the Comscore app.
![outbrain-promo.png](https://brightspot.brightspotcdn.com/dims4/default/321c7db/2147483647/strip/true/crop/400x300+0+0/resize/800x600!/quality/90/?url=http%3A%2F%2Fbrightspot-brightspot.s3.amazonaws.com%2Fbsp%2F21%2F66%2F83cf83fd46f38bdbe4751d96d571%2Foutbrain-promo.png)
Outbrain
The Outbrain integration recommends personalized ads for your content to your end-users.
![Image of Firebase logo for software integration with Brightspot CMS](https://brightspot.brightspotcdn.com/dims4/default/1e4a2f7/2147483647/strip/true/crop/400x300+0+0/resize/800x600!/quality/90/?url=http%3A%2F%2Fbrightspot-brightspot.s3.amazonaws.com%2Fbsp%2F78%2F7e%2F19ebbdc6472f852f8b43e353999b%2Ffirebase-promo.png)
Firebase
View data from your Firebase account in different visualizations in the Brightspot Analytics dashboard.
![Image of Pendo logo for software integration with Brightspot CMS](https://brightspot.brightspotcdn.com/dims4/default/4e655d6/2147483647/strip/true/crop/373x280+108+0/resize/800x600!/quality/90/?url=http%3A%2F%2Fbrightspot-brightspot.s3.amazonaws.com%2Fbsp%2F2d%2Fa9%2F70da9ba1411885e44b7fd2925b48%2Fpendo-1.png)
Pendo
Brightspot users can receive behavioral reports on usage of different CMS features with the Pendo integration
In Brightspot editors can see recommended Semrush keywords for tags on their articles & other content types with the Semrush integration
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