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Brightspot Staff

At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

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Case studies
Streamlining Caracol TelevisiĂłn's content operation to deliver cost savings and a digital edge
In spite of the challenges of a global pandemic, Colombia's Caracol TelevisiĂłn successfully replatformed onto Brightspot CMS in just four months.
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Digital transformation guide
Why your content hub is the beating heart of digital transformation
Over the past decade, digital transformation has forced a shift to online channels. Today, the COVID-19 pandemic is only accelerating this process for brands and publishers. A good content hub holds the keys for success.
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Enterprise CMS
Simple steps for tackling enterprise content management
A robust enterprise content management road map is critical for businesses to seek out the right opportunities to address their unique content management challenges, as well as adapt as strategy and technology shifts.
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Multisite CMS
How to solve multisite challenges with a modern CMS
Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
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Marketing insights
Why content personalization matters for your digital audiences
In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.
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E-commerce
How Mattress Firm and Sotheby’s transformed e-commerce with content
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
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Digital transformation guide
5 techniques for accelerating your digital transformation
With digital transformation a priority and a necessity for businesses across the board, here are five ways to accelerate the process and make sure you have the right tools, teams, processes and platform in place to succeed over the long term.
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Intranet
Why SharePoint may not be the right solution for your intranet
There are many intranet alternatives to SharePoint that can make it easier to publish content to a well-organized, modern intranet. For those considering making a change, Brightspot offers powerful, out-of-the-box tools to transform your company intranet.
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Headless CMS
3 reasons media companies should consider a headless CMS
With today's always-on technology, a headless CMS approach offers the benefits of flexibility, speed and scalability for digital and editorial leads at media companies.
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Intranet
Why your employee intranet CMS must integrate with your internal systems
Your employee intranet serves as an extension of your brand and must be considered alongside all your other digital channels when it comes to extensible, integration-ready intranet CMS solutions.
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B2B Publishing
How B2B publishers can build the optimal tech stack to drive new revenue opportunities
B2B publishers need a CMS solution that can adapt with the changing digital landscape and drive transformation and revenue performance.
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Content insights
Establishing a rapid and efficient content development workflow
With distributed teams and remote-work environments increasingly taking hold, flexible and adaptable content development workflows are key to delivering a successful digital content strategy.
Track changes
Brightspot CMS
Brightspot’s authoring tools are built for collaboration
Created to empower both editors and developers, Brightspot’s authoring tools promote collaboration and maximize usability. We explore four authoring features, as well as the reasons why we incorporated each one into the CMS.
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Headless CMS
Five reasons developers love headless CMS architecture
Here are five benefits developers—and, by extension, their projects—get from a headless CMS.
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Headless CMS
Is a headless CMS right for your business? Top things to consider
Modern headless content management system platforms can give you the flexibility you need to change—but there are four things to consider first.
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Technology insights
Data modeling best practices: Taking your content business to the next level
Brightspot frees users from traditional backend complexities involved in data modeling, allowing them to quickly adapt to any future changes.
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Brand Storytelling
Horizontal vs. vertical storytelling: The secret to Walmart’s brand storytelling success
Find out how Walmart uses horizontal storytelling to connect with their audience and instill belief in the brand.
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Headless CMS
How to create, extend and change a content data model using a headless CMS
As a technical leader, finding the right CMS for your organization will require flexibility, and that isn’t always easy for some platforms.
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CMS insights
Simplifying content migration with a CMS
Legacy CMS systems, tight deadlines, or lack of clarity on how the data is being used—all of these contribute to headaches when conducting content migrations.
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Brightspot CMS
How Brightspot’s built-in help tool allows developers and editors to work smarter
With content teams and objectives constantly in flux, the business rules of how you create content may change over time—and communicating those changes is critical.
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Brightspot CMS
How Brightspot approaches notifications
To keep content teams and collaborators up-to-date when using the Brightspot CMS, users can manage notifications based on workflow triggers.
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Customer News
Rebranding your website: Lessons from Brightspot’s amazing relaunch with Special Olympics
Rebranding your website can be an overwhelming task with many different moving parts. Learn from Special Olympic's website rebranding experience and 5 key takeaways to think about before starting your own project.
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Mission and Culture
Feeding our neighbors in a global pandemic
With many people out of work and struggling to make ends meet, the Brightspot team came together to do what we do best–getting off the sidelines to help those who need it most.
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Customer news
4 lessons from Ad Council on how to launch and maintain multiple, effective campaign microsites
We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
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