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Adobe Experience Manager vs. Brightspot: Brightspot company logo

Brightspot Staff

At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We're taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.
In 2019, Brightspot's calendar of volunteer activities, as well as scope of giving and enthusiasm for the company's overall mission, grew immensely.
From audience segmentation to federated search, these are the technical considerations to keep in mind when selecting the ideal platform for your corporate intranet.
What’s the difference between launching a good intranet and a great one? In many cases it comes down to these 10 important steps that you might not be thinking about.
Whether you're creating an intranet from scratch or transforming a stagnant one, follow this six-step plan to get started in the most timely, cost-effective and efficient way possible.
From fostering meaningful connections to presenting a personalized experience, here are important steps to consider when building your next-generation intranet.
Individuals who comprise the modern workforce have specific things they need from their employer. From career advancement to the importance of shared values, here are how six of these strong employee expectations can be neatly laid over their expectations of a corporate intranet.
Giving back is core to Brightspot’s mission year round, but the holiday season, in particular, provides many additional opportunities for our employees to make a difference throughout our community.
While Mattress Firm's brick-and-mortar stores are recognizable to many Americans, the company has recognized the importance of bolstering its digital presence, as have many traditional retailers. To enhance its online footprint, Mattress Firm collaborated with Brightspot to revamp both MattressFirm.com and its blog, The Daily Doze.
Imagine you’re working against a tight deadline. You’re completely absorbed when you find you need to quickly reorder all the assets on your page. Switching gears (and sides of the brain) to revise the layout of a content-heavy page can be frustrating, especially when required to perform the cumbersome process of removing and re-adding each asset, or repeatedly clicking an arrow button to move multiple assets up and down the page.
Special Olympics recently launched a healthcare website aimed at helping individuals with intellectual disabilities. See how they’re trying to change lives.
A comprehensive website audit should go beyond a survey of SEO and site speed to include important additional factors such as taxonomy, URL structures and more.
Brightspot’s Media Desk, built on top of a powerful and flexible search engine, makes it possible to find, edit and publish content faster and more efficiently than ever before.
With integrated search, busy editors can find exactly what they’re looking for, without having to ever leave the CMS, saving time and frustration.
Brightspot’s out-of-the-box analytics tools empower editors to effectively gauge engagement to make informed programming decisions.
New Atlas, one of the world’s largest science and technology publications, has relaunched their website using Brightspot CMS.
The Pulitzer Prize-winning daily newspaper launched a new latimes.com powered by GrapheneCMS, a revolutionary, cloud-enabled content management system developed on the Brightspot CMS, with strategic partner NantMedia’s California Times and NantWorks.
Mexico’s TV Azteca, the country’s second-largest media company behind Televisa and one of the top producers of Spanish-language television programming in the world, relaunched six sites and six headless apps on Brightspot.
The word processing-like experience of Brightspot’s rich text editor (RTE) empowers content creators to draft, edit, publish and repurpose content more efficiently than ever.
DiscoverTheForest.org is the Ad Council's fourth campaign with Brightspot and was done in partnership with the U.S. Forest Service.
Brightspot employees worked alongside the next generation of innovators this past Thursday at the YMCA of Metropolitan Washington’s 25th Annual Thingamajig Invention Convention.
Discover the pros and cons of a headless CMS with GraphQL and learn how Brightspot has developed innovative solutions to tackle four primary issues associated with it.
GraphQL is the programming language that enables flexible connection with programming APIs that support headless CMS integrations like the one offered through Brightspot.
Here are five best practices to help you improve your content strategy—and increase engagement.

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