Discover how Brightspot empowers corporate marketing teams at major global brands like FedEx, Walmart and Whole Foods manage content, enhance customer experiences and achieve measurable business results.
Does having all the power and efficiency of one integrated website, but the ability to spin out highly targeted microsites appeal to your organization? If so, learn here how one Brightspot customer is getting all that and more鈥攁nd seeing immediate results in terms of audience engagement, SEO performance and brand awareness.
Microsites are generally intended to support specific digital campaign goals that diverge slightly from your main website or require a dedicated set of styles, content and calls to action in support of the campaign. Let's delve deeper into the ways a microsite differs to a website, and how your CMS needs to be configured to support microsite creation.
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Learn how Brightspot helped them achieve all three.
We recently had a chat with Christine Medina, Ad Council鈥檚 VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.
Microsites are powerful tools that allow marketers to focus on one single goal in a specific, targeted way that traditional marketing with a full website cannot. We're taking a look at 5 amazing microsites developed by Ad Council to showcase what makes them so effective.
The five most effective ways to maximize your microsites and, in turn, expand your organization鈥檚 capabilities and grow your business.
Find out how they work, when they're most useful and how microsites enable you to drive engagement without disrupting your main site.
Learn why legacy CMS platforms can waste several hours and thousands of dollars鈥攁nd how to counter the microsite problem.