These days, most people won鈥檛 travel to an unknown destination without following a route that their GPS creates for them. The same is true when it comes to content strategy. Having a content roadmap will help you document where you are, where you want to be and the different paths you can take to get there.
Brightspot recently had the opportunity to attend Content Marketing World. Here's our wrap-up of the three-day event, which covered topics including AI, content orchestration and workflows, brand storytelling and more.
Digital content governance is the system or set of guidelines for how content gets created and published. From the chief product officer to the managing editor, digital and editorial leads alike can benefit from strong content governance through a unified content management system (CMS).
Omnichannel marketing is a practice that aligns content delivery across marketing channels鈥攂oth online and offline鈥攖o provide a seamless, consistent experience. Here's what marketers need to know to get it right.