Brightspot recently had the opportunity to attend Content Marketing World. Here's our wrap-up of the three-day event, which covered topics including AI, content orchestration and workflows, brand storytelling and more.
Held in February in Austin, Texas, Constellation Research鈥檚 Ambient Experience Summit (AXS) assembled an international set of content and marketing executives, including Brightspot鈥檚 Chief Marketing Officer, Adri Nowell. Read on to discover some of the highlights from this year's AXS gathering.
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.