Launching a content program or campaign is a serious lift for content teams—but with the right people, processes and technology, you can better navigate the inevitable challenges along the way.
Stop playing whack-a-mole with outdated articles and buried content assets that are slowing your organization down. The right content management system can help you prevent—and clean up—content debt.
Overlooked, legacy content can create more business issues than you might think. Find out how to streamline your site with active content management.
As the need to transform digitally increases, businesses’ likely first question is, "Where do we begin?” Here are the three key things to look for in a CMS as you start on the path toward digital transformation.
When an organization takes on a replatforming project or website redesign, one of the first steps in the process is to conduct a content audit. This is a critical step in any project—and one that can uncover hidden gems that teams can use for their benefit both short- and long-term.
Migrating to a new CMS platform can be stressful and challenging. Here are the questions to ask to make sure your CMS migration goes smoothly and successfully.
Legacy CMS systems, tight deadlines, or lack of clarity on how the data is being used—all of these contribute to headaches when conducting content migrations.
Moving your assets from one CMS to another can seem like a daunting task—but it need not be. After working with thousands of editors on migrating content, we’ve learned the most effective way to get started, what to do with content you’re keeping vs. sunsetting, and which tools to use for post-migration tasks.
A comprehensive website audit should go beyond a survey of SEO and site speed to include important additional factors such as taxonomy, URL structures and more.
Here are five things you can do to avoid a lengthy (and costly) replatforming project.