Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
In order to successfully scale their e-commerce business, brands need to think beyond simple listings for individual products on their online shelves. They need to adopt what's known as 'commerce as content' into their marketing approach in order to reach customers at all touchpoints of the buying experience.
Brightspot has solutions developed specifically to supply e-commerce companies with everything they need to up-level digital experiences for their customers from day one.
Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of 鈥渙mnichannel marketing鈥� has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.
While Mattress Firm's brick-and-mortar stores are recognizable to many Americans, the company has recognized the importance of bolstering its digital presence, as have many traditional retailers. To enhance its online footprint, Mattress Firm collaborated with Brightspot to revamp both MattressFirm.com and its blog, The Daily Doze.
Sotheby鈥檚 provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company鈥檚 long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.