番茄社区

Organizations need to have the right people on the team to plan and implement a project鈥攅veryone should be on the same page regarding the approach, down to the details of when and where meetings will be held. Will the team establish a daily scrum or a weekly touch-base?

There鈥檚 also always going to be someone who will have the final say on a decision (likely the same person championing the efforts to begin with), so know who that person is and establish a direct line of communication with them.

Some teams move too quickly and identify a solution before they truly identify the problem. Instead, they need to ask and answer a couple of questions to help inform their strategy:

• Ask and answer: 鈥淲hat are we trying to do/achieve?鈥�
• Ask and answer: 鈥淲hat tools do we need in order to accomplish our goals?鈥�

Once teams ask and answer these 鈥渟imple鈥� questions, they鈥檙e ready to start operationalizing a strategy knowing which tools they need, what workflows they need to establish and what content they need to create.

This can easily improve the planning process from both a strategic and tactical standpoint. Brightspot, for example, provides support for headless, decoupled or coupled in a single instance for the broadest and fastest content distribution.

Organizations are naturally 鈥減rice sensitive,鈥� and budget becomes a significant consideration when looking at a project over six months versus 30 days. Today, especially, staying within budget is a top priority.

Launching a single site allows organizations to focus on getting one thing done right, on time and on budget. If an organization is launching a site as part of an existing ecosystem, that gets a bit more complicated. The team then has to start thinking about different considerations (additional team members, long review and approval cycles, and more) that may not work within a 30-day timeframe.

Companies don鈥檛 need to launch a full fleet of websites to be in the 鈥渢op spot鈥� competitively. In fact, successfully launching a single site can more quickly lead to internal buy-in and be a great proof point. It can even make the case for more funding on additional projects. We don鈥檛 recommend attempting to boil the ocean鈥攕tart small, do it well, and then move on to the next thing.

Launching a single site鈥攐n its own or as part of an existing ecosystem鈥攚ill undoubtedly lead to 鈥渓essons learned.鈥� This ties in closely with the quick-wins element, as teams are able to highlight what went well and what they learned through the process to do the next launch or iteration even better and faster.

The team responsible for content migration should first recognize that it鈥檚 not the easiest assignment in the world, but it can be made easier if they have the experts and support who know how to do it well.

Teams tend to overthink the 鈥渕illions of pieces of content鈥� that they feel need to be migrated. However, they shouldn鈥檛 focus on the number of pieces of content, but instead, the types of content they have鈥攖his is what ultimately will be modeled out, and partners like Brightspot help to do just that.

Accelerating Digital Transformation With a Single Site Launch Through Brightspot

Digitally transforming fast shouldn鈥檛 require a complete overhaul of current systems, processes and workflows already in place. Organizations and publishers can move forward in their digital transformation efforts by merely launching a single site鈥攁nd, with Brightspot, they can do it quickly and efficiently. This speed-to-market not only makes getting started easier, but it also means adding and managing other site launches within that portfolio is then repeatable and effortless.

If an organization allows their CMS partner to have access to their legacy system, they can quickly model out the different content types (in minutes!). Brightspot has dedicated teams to help with content migrations specifically. We know how to solve problems before they become problems鈥攁ll it takes is access.

The outcome if teams can take a step back, find a partner and provide that partner access? The content migration process will just work鈥攊t鈥檚 that simple.

Sometimes when signing on with a new partner, organizations and publishers hope and expect to use familiar processes and 鈥渨ays of doing鈥� already in place鈥攁nd simply translate those best practices over into the new CMS. However, having an open mind and considering that things should potentially work differently is key. Some things that weren鈥檛 easily automated before now can be with Brightspot, for example, and this may warrant changes to the content process that the business was used to beforehand.

Pressure to get things right from the outset can stall digital transformation efforts. With Brightspot, we understand processes put in place initially will need to change and adapt with the business. Many organizations and publishers strive for perfection from the outset. The good news that isn鈥檛 always realized is that what organizations and publishers decide in the beginning isn鈥檛 written in stone; a site launch concept or plan might have looked better on paper, but once built, is not necessarily what the client was hoping for. With Brightspot, iterations can be made and our team of experts can easily implement changes as the business needs.

Digital Transformation

Why digital transformation can鈥檛 wait until you are ready

It鈥檚 clear that the digital experience is one of the most critical factors鈥攊f not the most critical factor鈥攖hat will define businesses鈥� success immediately and into the future. Learn more here.

Download here