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With Brightspot, you have the option to go headless, use a head or do both. Brightspot’s headless or decoupled CMS options make it possible to push content to any device, no matter if shoppers are online, in an app, or using another channel such as wearable tech. A headless CMS can also help teams distribute content across channels while collecting customer data from those touchpoints that feed into the 360-degree customer view.

Headless CMS

Why is everyone talking about headless commerce?

By Anne Neubauer
July 30, 2021

There's been a lot of buzz lately around headless commerce. But what is headless commerce, and why is everyone talking about it?

Brightspot provides easy integration and pre-built connectors with other parts of the marketing ecosystem. These integration tools include marketing automation software, paywall providers and advertising networks. For instance, one integration might enhance the omnichannel experience by offering identity protection to a customer accessing paywalled content. Another could display an eCommerce link for a customer to make a purchase based on profile preferences or browsing history. 

CMS integrations

How CMS integrations power successful customer experiences for your business

Every business needs a complete view of the customer journey in order to deliver content that will have the most impact for different audiences. This all starts with an integrated tech stack and an integration-ready CMS at its heart.

Brightspot's modular content approach lets marketers present variations of content to different audience segments and across multiple devices and screens to help speed up the marketing team's work as well as increasing effectiveness with customers.

Brightspot makes personalization easy. Having the right data points and analytical tools is key to personalized, omnichannel marketing. Brightspot is integration- and migration-ready, taking in companies’ proprietary data sources, digital experience platforms, enterprise applications and marketing tech software to easily analyze and use data. 

Marketing insights

How to use personalized content to increase engagement

By Brightspot Staff
May 18, 2017

With the right mindset, strategies and execution, brands can make major strides in establishing their value and building trust, credibility and engagement.

Brightspot has an intuitive back-end experience and native omnichannel capabilities that make content simple to create, optimize and distribute. Teams can store all content in the CMS as a central location for publishing across channels, using variations and segmentation to create the right experience for different audiences and channels. And with Brightspot's API-first architecture connecting to any channel, device or digital experience—now or in the future—is seamless.

Marketing insights

What's omnichannel marketing? And how to get it right

By Alistair Wearmouth
February 15, 2021

Omnichannel marketing is a practice that aligns content delivery across marketing channels—both online and offline—to provide a seamless, consistent experience. Here's what marketers need to know to get it right.

Brightspot is naturally multisite and multi-national, which plays a big role in brand consistency for marketers. For global organizations that need content distributed on sites around the world in their native languages, they can publish more efficiently and realize cost savings when consolidating multiple publishing tools onto a single CMS.

Multisite CMS

How to solve multisite challenges with a modern CMS

By Brightspot Staff
October 29, 2020

Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.

Marketers may not have access to the same data they had before via third-party cookies—somewhat limiting their ability to run successful campaigns—but there are alternative strategies, such as first-party data, that enable marketers to continue to drive results. Brightspot is API-first to make integrations easy, and certain integrations can help marketers navigate changes to third-party cookies.

Marketing insights

How marketers need to prepare for the death of third-party cookies

By Alistair Wearmouth
June 23, 2021

One of the biggest stories in marketing today is increasing consumer privacy standards. Here's what digital marketers need to know about targeting consumers while respecting their privacy.

Brightspot provides digital-to-print capabilities and out-of-the-box options for getting sites up quickly, making it easy for brands to get started. And, instead of being unprepared when a new channel emerges that can support content display, Brightspot’s headless and hybrid CMS options enable pushing content to a front end without disruption.

Digital transformation guide

How to simplify and accelerate your digital transformation journey

Download this e-book for a step-by-step guide for rapid go-to-market transformation with a single-site or multisite launch.

Brightspot’s workflow system allows you to enhance and facilitate team collaboration through an easy to use drag-and-drop interface. Meanwhile, Brightspot's roles and permissions capabilities also allow for granular access control through an intuitive UI, making it easy for even non-technical admins to configure the settings and keep teams on track and focused on delivering.

Brightspot’s UI is designed to feel intuitive, with editing tools, collaboration features and content administration functions that editorial teams need. For example, the platform offers a variety of built-in preview views that include three desktop sizes and device preview for tablet and mobile across landscape and portrait.

Get started with Brightspot

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