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Unlike legacy content management systems like WordPress, today’s decoupled and headless CMSes separate the front-end, that is—the website and what the user sees from the back-end, or where the content is developed, stored and distributed. This separation allows brands and organizations to distribute the content across multiple channels from one central place of production, creating a consistent and engaging omnichannel user experience.

Nowadays, if you don’t want to rely on developers to change coding each time you shift your marketing strategy, a headless CMS offers that flexibility. For instance, retail giant Walmart integrated Brightspot into its technology stack to create and distribute content across over 15 global websites in different languages. Social-media integrations helped engagement with the company’s worldwide network. The team manages 70,000+ pieces of content and realized a boost of 115% in web traffic.

Headless CMS guide

Headless CMS pros and cons

By Mark Hoover
April 18, 2023

Learn the difference between traditional (or coupled) CMS, decoupled CMS, and headless CMS architecture, as well as the pros and cons for each.

Plug-and-play integrations can add functionality and useful features to your CMS without relying on developers. That saves time and money and makes it easy for your team to publish and distribute content faster. Some of the features you should look for include search tools linked to multiple stock art publishers, translation services for multisite publishing and tagging to aid search engine optimization, discoverability and personalization. Another major benefit from a library of CMS-supported integrations is that you don't have to worry about the versioning, security and stability of your various business-critical tech and marketing integrations.

Explore Brightspot's library of 50+ pre-built integrations

Brightspot comes ready for business from day one with thousands of integrations for the most commonly used third-party solutions used by content creators and developers.

Today’s consumers want a personalized experience from e-commerce companies and their favorite brands. In recent research, when the content delivered on their favorite brands’ website is not personalized, and e.

Your CMS should deliver extensive personalization capabilities and analytics that allow your marketing team to track results. You should be able to set your target audience based on multiple factors, including data points like purchase history, location and user devices.

Marketing insights

Why content personalization is the key to engaging your audience

By Leslie Hughes, October 09, 2024

In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.

Personalization across channels often means creating new content for each user base. For instance, a mobile user may require short snippets of text and a quick video, while a desktop user could benefit from a product gallery and more in-depth text on the screen.

Modular content creation capabilities allow your creative team the freedom to take blocks of text, images, videos and even data collection forms and repurpose them across channels where they can have the most impact. You can quickly and easily create a brand story that is consistent, engaging and memorable.

Content insights

Why modular content is a big deal

By Meredith Rodkey
January 29, 2021

Modular content is growing in popularity by enabling companies to reuse content in ways that makes sense. But what is modular content, and how does it work? Here's what you need to know.

Even as they collect anonymous data for a personalized experience, organizations have a responsibility to their shareholders, partners and customers to protect consumer privacy and to maintain a secure site.

Your IT and cybersecurity teams want to know your CMS is not going to put the company at risk of a distributed denial-of-service attack or an cybersecurity risk that can put your business out of commission for hours—or days—and cost your company millions of dollars.

Technology insights

How to manage security risks for your CMS

By Edward Murray
August 26, 2021

Learn how to approach multi-layered security to protect from external and internal threats.

Research has shown the headless CMS solutions are inherently . The use of APIs in a headless CMS leaves the processing to the client side, which means the server won’t feel the effects of the attack as strongly, since less processing power is required. It doesn’t mean that your CMS or site is impervious to attack, but it helps improve the odds of emerging unscathed.

Additionally, features like two-factor authentication, defined user roles and permissions that you can easily change and being able to lock crucial content such as brand assets can help your IT team further protect the CMS from attack.

For larger organizations with multiple sites, a CMS that is secure, flexible and easy to use is a crucial element to boosting web traffic and increasing productivity across national, or even global, teams. Today’s technology offers more ways than ever before to deliver a personalized, friendly user experience. The right CMS helps you make the most of today’s marketing tools.

CMS use cases

Brightspot delivers the features large organizations need in a CMS

Deliver results and scale to future growth with a content management system that powers publishing consistency and efficiency across your entire organization.