Sotheby's: Transforming an art-world institution for the digital age
The art world has embraced digital transformation鈥攁nd Sotheby's was at the forefront of this shift. Seeking to provide an exceptional online experience for its discerning clientele, Sotheby's faced challenges with its legacy AEM platform. They needed a CMS solution that would support their digital innovation and offer flexibility without excessive development support.
Enter Brightspot. Sotheby's made a pivotal decision to transition from print catalogs to a dynamic digital format. With Brightspot's CMS, they were able to breathe new life into over 600 annual exhibitions, incorporating various media-rich formats and content types, including embedded videos. Seamlessly integrated with Sotheby's auction engine, users can seamlessly navigate between editorial pages and auction listings, ensuring a cohesive experience.
Managing millions of assets became effortless with Brightspot's digital asset manager, empowering editorial teams to access and organize content using associated metadata and descriptions. Since 2020, Sotheby's content team has successfully published over 900 digital catalogs, 5,000 articles and 2,200 videos. An impressive 85% of auctions now rely solely on digital catalogs, resulting in substantial savings for the company.
Sotheby's website boasts a dynamic calendar, enabling users to easily filter, sort and search for ongoing and upcoming auction sales and exhibitions. Artist- and brand-specific features simplify searches based on individual interests. Furthermore, Brightspot enables Sotheby's to effortlessly produce and present content in multiple languages, allowing users to switch between languages seamlessly using the global language switcher and page-level translation switcher.
Thanks to Brightspot, Sotheby's has successfully embraced digital transformation, providing an unparalleled online experience for art enthusiasts while achieving significant cost savings and streamlining content management processes.
TV Azteca: Boosting efficiency and reducing costs
Your CMS should solve problems, not create them. But for TV Azteca鈥擬exico鈥檚 second-largest mass media company and one of the top producers of Spanish-language television programming in the world鈥擜dobe AEM had become costly and time-consuming, inhibiting the company鈥檚 digital innovation.
So, the multimedia conglomerate chose the best alternative to Adobe AEM鈥擝rightspot CMS. By relaunching six sites and six headless apps on Brightspot, TV Azteca was able to consolidate its multisite publishing into one CMS solution. Now, the company can manage all sites and apps鈥攊ncluding the content and styling for each鈥攆rom a single authoring point.
This has enabled the multimedia giant to boost ease of publishing and efficiency for its editorial teams, while also reducing costs. Not only that, but the Brightspot platform also optimizes artificial intelligence, big data tools and other integrations that allow TV Azteca to remain competitive as a high-volume publisher in an evolving digital landscape.
With this Adobe AEM alternative, TV Azteca鈥檚 content creators and developers are enjoying significantly greater power, freedom and agility. The icing on the cake? Replatforming on Brightspot has saved the global media company about $1 million annually.
Scripps: Reinventing the editorial experience for one of the nation鈥檚 largest broadcasters
It鈥檚 no surprise that Scripps鈥攐ne of the nation鈥檚 largest broadcasters鈥攐utgrew Adobe AEM. With a portfolio of 61 television stations in 41 markets across the United States, the news media publisher needed to reinvent the editorial experience for its digital content contributors. It was time to modernize the digital newsroom.
Enter Brightspot, the best alternative to Adobe AEM. Not only does this powerful solution provide Scripps reporters with a fast and reliable way to file breaking news and other local stories, but it also gives editors and producers an accessible and intuitive editorial interface to get the story out. With Brightspot CMS, every piece of content can easily be edited, published and shared across the entire Scripps network, and local stories with national interest can be syndicated accordingly.
Plus, with Brightspot鈥檚 foundational flexibility and extensibility, Scripps development teams can customize, enhance and extend the CMS to suit their unique business needs.
With more than 50 Scripps sites operating out of a single Brightspot instance, all CMS users now have access to the same world-class editorial experience. These publishing efficiencies translate to essential time and cost savings, empowering journalists with the tools they need to create a better-informed world.
