User experience
Brightspot vs. Adobe AEM
A huge challenge of the Adobe Experience Manager platform is that it can be hard to grasp for those without advanced HTML skills. Because the system is not designed for editors, additional costs and time required for training should be factored in or the responsibility of creating, developing, and managing the system will fall primarily in the hands of your IT team.
We want to empower your teams to do the things they do best, so Brightspot was designed to fit into your publishing process, freeing publishers to quickly distribute content to every channel without the need for IT. In turn, IT gets to focus their priorities, while content producers get to create.
Publishing approach
Brightspot vs. Adobe AEM
The Brightspot CMS's extensible architecture means you can publish how you want鈥攈eadless or decoupled鈥攁ll from the same environment.
A library of proven tools and experiences enable any custom content application to start at least 50% complete. Flexible, fast and without compromise. Brightspot truly becomes your platform. You can extend it with your business logic and workflow because Brightspot is designed to grow with your content business.
Publishing speed
Brightspot vs. Adobe AEM
With Brightspot, speed extends to how efficiently the platform works for editors and contributors to develop content鈥攆rom idea to publish鈥攊ncredibly quickly to how nimble the system operates on the back end to support an organization's publishing needs. Our use of the GraphQL query language means queries to the database are designed to retrieve only the results you need, unlike other data-heavy progragmming approaches. Likewise, GraphQL鈥檚 self-describing type system enables automation in the case of changes to the underlying content data model鈥攆reeing you consider updates, apply them, and move your content business forward with speed.
Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
Workflows
Brightspot vs. Adobe AEM
Brightspot was built to delight editors and empower developers. With best-in-class editorial tools and robust admin features, Brightspot allows your editorial team to create and publish timely, relevant content faster and more easily than ever before. Build and customize workflows to suit your business and team needs, plus easily create and manage user roles, content templates and more.
Search capabilities
Brightspot vs. Adobe AEM
A key reason Brightspot is preferred by editorial teams is our content discoverability. With our clean, folderless infrastructure, powerful federated search and customizable dashboard, editors can move quickly and avoid time wasted in tracking down content. Adobe Experience Manager鈥檚 folder structure and basic search functionality can be challenging to navigate and require more clicks and time than they should.
Adobe Experience Manager does not offer federated search out-of-the-box and their basic search functionality is not powerful enough to parse large amounts of data and return relevant results. Unless you know exactly where you saved something, searching for a particular item is time-consuming.
Integrations
Brightspot vs. Adobe AEM
Brightspot was designed to be API first and includes 50+ out-of-the-box integrations with tools that help content-focused teams get started immediately with little to no dev support, from translation tools to authentication to analytics. Out-of-the-box solutions for Adobe products include an Adobe Stock integration to leverage the power of images, videos and more directly from the CMS.
Headless and decoupled CMS
Brightspot vs Adobe AEM
A major challenge of Adobe Experience Manager is how complicated it is to set-up and adopt. Developers will need to build everything鈥攆rom templates to buttons and anything in between. It also has a reputation for being difficult to adopt by anyone who isn鈥檛 familiar with HTML. Brightspot is the opposite. It fits seamlessly into virtually any publishing process, enabling rapid content creation across multiple channels without the need for IT. Built with a modern, flexible architecture that enables companies to publish decoupled, headless, or hybrid all from the same environment, Brightspot provides solutions that customers need from digital experience platforms. This flexibility extends to serving as the second CMS for customers dependent on Adobe AEM but needing a solution to future-proof their digital nee
Time to launch
Brightspot vs. Adobe AEM
Unlike Adobe Experience Manager鈥攚hose highly intertwined foundation almost always requires heavy IT involvement and sometimes year long (or more) implementation cycles鈥擝rightspot is designed to be up and running in 60 days or less, so your team can start creating content as soon as possible at half the cost.
The speed to market and the speed to launch just continues to get better and better with Brightspot, and we in turn, make that a part of our proposition. Where our competition might take months to launch a web presence, our partnership with the Brightspot team and the evolution of the platform allows us bring a new client onboard and launch a new experience in a matter of hours.
Cost
Brightspot vs. Adobe AEM
Brightspot鈥檚 CMS is, on average, half the price of Adobe Experience Manager. What鈥檚 more, you can reduce maintenance costs by managing your back- and front-end implementations with our Brightspot GO option. And because Brightspot is designed with end users in mind, editorial teams can start publishing their own content on the same day鈥攄elivering savings and cost efficiencies from day one.