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Leslie Hughes

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Leslie Hughes is a freelance writer with over 10 years of experience in crafting content about the latest trends in technology, marketing, health/wellness, travel and more. When she鈥檚 not at her laptop writing, she is traveling around the world exploring other countries and cultures. Leslie calls Venice Beach, California, her home.

illustration depicting the components of a composable architecture approach
Technology insights
What is composable architecture and how it can transform your marketing strategy
July 10, 2024
Discover how composable architecture enhances flexibility, scalability and personalization in marketing, allowing seamless omnichannel customer experiences.
6 Min Read
Illustration depicting content modeling as it relates to CMS
CMS insights
The complete guide to content modeling
June 27, 2024
Content modeling is a smart way to structure and manage content, making sure everything stays consistent and makes sense across the board.
5 Min Read
illustration depicting essential CMS features for content marketers
Marketing insights
13 essential tips for data-driven content marketing
June 12, 2024
Discover 13 essential content marketing tips to create data-driven strategies. Learn how to use AI, target audience insights and effective content hierarchies for success.
8 Min Read
illustration depicting DXP ecosystem and the place for e-commerce
E-commerce
Choosing the right DXP for your e-commerce strategy
May 29, 2024
Unlock the power of DXP for e-commerce. Enhance customer engagement, streamline operations and boost conversions with personalized, omnichannel digital experiences.
7 Min Read
illustration depicting useful digital asset management features for e-commerce
Digital asset management
Digital asset management for e-commerce: Complete guide for online retailers
April 12, 2024
In the fast-paced world of e-commerce, where brands constantly evolve their image and launch new campaigns, managing digital content can be a daunting task. From juggling multiple sales channels to keeping up with ever-growing product libraries, the need for a centralized solution like digital asset management (DAM) is more crucial than ever, ensuring seamless alignment and efficient management across all fronts.
6 Min Read
Digital asset management 101: An essential guide for businesses illustration
Marketing insights
Enhancing marketing efficiency through digital asset management
March 27, 2024
Discover how DAM systems enhance brand identity and productivity by offering structured asset organization, metadata tagging and role-based access.
5 Min Read
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