Reston, VA 鈥� (Aug 24, 2020) 鈥� 番茄社区, a product company with professional services founded in 2008, today announced it will rebrand the company as Brightspot, the name of its flagship content-management system (CMS) product. At the heart of redefining Brightspot, as both the company and the platform, is more than a name change. Brightspot CMS has proven itself over the past 12 years in helping many of the world鈥檚 most loved brands reach and grow their audiences. Today, the organization reintroduces Brightspot as a true partner in continuing that success, helping customers transform their content businesses and make an impact with the people who matter most - their customers, partners and stakeholders.
Brightspot鈥檚 rebrand comes at a time when greater demand is requiring every business to become a content business. Brightspot CMS was designed to replace traditional content management systems that have become widely perceived as insufficient to fully enable and power the digital transformation needs of the modern enterprise. The world-class Delivery team behind Brightspot enables companies鈥攏o matter their business logic, workflows or content types鈥攖o solve unique business priorities without compromise.
鈥淚t鈥檚 incredibly rewarding to see what 番茄社区鈥攏ow Brightspot鈥攈as become,鈥� said David Gang, CEO and Co-Founder of Brightspot. 鈥淭he business we started 12 years ago is the same business we run today, more relevant now than ever鈥攁nd we鈥檙e very proud of that. We take pride in seeing our work through the success of our customers. No matter big or small, we鈥檙e honored to be a driver and enabler of their business moving forward, fast.鈥�
Designed by publishers and developers with an extensible architecture and the ability to be integration ready, Brightspot鈥檚 purposeful partnership approach puts customer success before everything else. Brightspot sits at the center of an ecosystem, helping customers stay competitive and meet the critical demand for content in today鈥檚 digital world. Brightspot customers like Los Angeles Times, Caracol TV, U.S. News & World Report, and WGBH have identified those benefits as no longer nice-to-haves, but need-to-haves, in order to deliver on the personalized experiences and digital transformation that their own customers have come to expect.
Gartner noted in a recent report, "Content management is at the heart of digital experience and customer experience management. Organizations should make it a key component of any operational IT or modernization strategy.鈥�
Since its inception, Brightspot has been rooted in resilience, conviction and generosity鈥攕triving to bring solutions to customers, employees and society. The company remains passionate about having an impact in what are often its customers鈥� most important moments, and frequently works alongside those customers to help them achieve larger business goals.
Customers Share About Their Brightspot Journey
鈥淎s a media company, we need a range of tools to report and publish stories in a variety of formats. The team at Brightspot has been a great partner for us, and the product has been pivotal to streamlining our editorial operations across our CMS, assignment desk and asset management,鈥� said Ben Gerst, CTO of . 鈥淭hey provide an extremely flexible and scalable solution that has evolved with us to meet the needs of our newsroom, audience and customers.鈥�
鈥淏rightspot plays an important role in U.S. News鈥� efforts to build a world class publishing platform to grow our business and provide consumers with helpful, relevant information to make informed decisions,鈥� said Vineet Mahajan, Chief Technology Officer at .
鈥淎s we continue expanding our service across multiple platforms, Brightspot allows us to deliver important news and information to audiences across Scripps鈥� footprint of 60 stations in 42 markets,鈥� said Sathya Kothandram, senior director of digital technology for .
鈥淥ur move to Brightspot and our work with the Brightspot team are important, foundational elements that are key to the success of our digital strategies. Brightspot is a collaborative partner, working thoughtfully with our teams to solve for our web development challenges,鈥� Robert Kempf, Vice President of Digital Services, .
鈥淏rightspot has been a wonderful partner for our web publishing. The platform is stable, well-maintained with many features that make it easy for people across our organization to manage their web content. I also love working with the people at Brightspot. They鈥檙e friendly and extremely competent, and consistently work to make our websites successful.鈥� Nate Walton, Websites Manager.
As Brightspot launches its rebrand, the company鈥檚 core belief that giving back is essential to business remains strong. Last year, the Brightspot team touched the lives of more than 1,850 individuals and will continue to carry out this mission.
鈥淭o our current customers and partners, we thank you for continuing to challenge, trust and grow with us鈥攁nd to our future customers, we can鈥檛 wait to help transform your content businesses and be a part of your story,鈥� Gang said.
About Brightspot
At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward.
With decades of collective experience in publishing and media, we鈥檝e built a powerful CMS and world-class Delivery Team to help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed. For more information, please visit or follow us on Twitter.
