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Anne Neubauer

Anne Neubauer

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Anne is a writer for Brightspot. She specializes in translating business-to-business technology insights into digestible, actionable takeaways for readers. She has expertise across a variety of vertical markets and content types, having spent 10+ years in the PR and communications agency world. She's based in Minneapolis, Minnesota鈥攁nd yes, she loves to talk about the weather.

Read Anne's stories on Brightspot

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Marketing insights
5 steps for developing a winning content marketing strategy
April 18, 2023
Want to build a killer content strategy for your business? Look no further than these five essential steps: figure out who your audience is, create content that they'll love, use the right tools, measure your success and then tweak your approach as needed. And if you want to make the process even smoother, consider using Brightspot CMS鈥攊t's a platform that can help you streamline your content and meet all of your marketing goals.
2 Min Read
marketing team conducting storyboard session
Digital trends
Falling short on delivering quality customer experiences? How to prioritize CX to meet expectations
February 22, 2023
Delivering exceptional customer experiences requires some combination of product, people, processes and technology to get right every time. It's no simple task, but these challenges can be overcome by truly understanding your target audience and delivering the content and information they seek based on where they're at in the customer journey.
5 Min Read
digital workers in a busy modern office setting
Content insights
How to solve your content creation roadblocks with a dynamic content platform
February 17, 2023
Learn more about some of the most common content roadblocks, why a content creation strategy is crucial and how a CMS can help you achieve your content goals.
1 Min Read
climbers working together on mountain ridge
Marketing insights
3 persistent content marketing challenges鈥攁nd how to overcome them
February 10, 2023
Ineffective content management and delivery leads to wasted time and frustration, but there are other challenges that impact customer relationships, internal collaboration and, ultimately, the bottom line. The good news is that there are ways to overcome these challenges, too. Learn how here.
3 Min Read
marketing performance metrics
CMS insights
Is your CMS technology blocking business growth?
January 31, 2023
Enabling scalability and business growth ties directly back to deploying a winning content program鈥攁fter all, every business is a content business. Landing new customers and keeping existing customers engaged requires a positive customer experience, which requires quality content. Read on to learn about the content pain points impeding growth, and how your content technology needs to align to and evolve with your business goals.
4 Min Read
image of digital team collaborating for digital storytelling article
Marketing & corporate
Digital storytelling tips to engage your customers
November 02, 2022
In the digital age, brand storytelling is upleveled to digital storytelling. Now, narratives must travel across owned, earned and paid content; translate to every channel, from desktop to mobile; and even be able to go offline to print content or in-store experiences.
6 Min Read
CMS Checklist
CMS comparison hub
Looking for the right CMS? Here's a checklist
September 29, 2022
When you鈥檙e in the market for a new content management system, you can keep your publishers, developers and marketing teams happy by reading this first.
1 Min Read
Computer monitors and desks in a modern office setting
Brand Storytelling
How a modern CMS empowers you to embrace brand storytelling
September 21, 2022
Learn how a modern CMS can be the digital tool you need to efficiently create your brand鈥檚 story鈥攁nd measure its effectiveness.
4 Min Read
man in office setting with laptop
Content insights
What is community-focused content, and why is it important?
January 28, 2022
Community-focused content is an essential aspect of digital communication that businesses need to engage with. To establish transparency and trust, as well as deeper purpose and authenticity, companies must communicate their values, their stance on corporate social responsibility and their contributions to local communities.
5 Min Read
Intranet
The power of the intranet prevails as businesses focus on agility
January 05, 2022
Hybrid work is here to stay, and it鈥檚 causing organizations to reevaluate how they structure and communicate with their teams. As a result, it's time to rethink the company intranet and the role it plays in keeping employees engaged, informed, nimble and on track.
1 Min Read
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