/ Discover how Brightspot's enterprise CMS and headless CMS solutions can move your business forward. en-US Wed, 09 Oct 2024 15:27:00 GMT /cms-resources/technology-insights/how-brightspot-outperforms-the-competition-in-core-web-vitals-and-seo Learn how Brightspot's back-end technology and flexibility helps the CMS shine and beat the competition with respect to a key SEO ranking factor: Core Web Vitals and page performance. Wed, 09 Oct 2024 15:27:00 GMT /cms-resources/technology-insights/how-brightspot-outperforms-the-competition-in-core-web-vitals-and-seo /cms-resources/marketing-insights/why-content-personalization-matters In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey. Wed, 09 Oct 2024 14:06:00 GMT /cms-resources/marketing-insights/why-content-personalization-matters /cms-resources/cms-selection-guide/how-to-choose-a-content-management-system Choosing the right CMS is essential for success. Here are 10 key things to evaluate, from ease of use to scalability and cost, before making your decision. Wed, 02 Oct 2024 18:46:00 GMT /cms-resources/cms-selection-guide/how-to-choose-a-content-management-system /cms-resources/marketing-insights/streamlining-content-creation-and-management-with-cms Use a CMS to enhance content marketing with automation, collaboration tools and real-time data insights across digital channels. Wed, 02 Oct 2024 14:12:46 GMT /cms-resources/marketing-insights/streamlining-content-creation-and-management-with-cms