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This topic explains how to create an audience in Brightspot.

To create an audience:

1. Click menu > Admin > Audiences.
   

   

2. In the Name field, enter a name that reflects the audience you are defining. For example, Weekend Visitors reflects an audience that views content on weekends.
3. In the Content Type Group field, click search.

4. In the content picker, click New Content Type Group.

   

5. In the content edit page, do the following:
   
   1. In the Name field, enter a name for the content type group, such as Landing Pages.
   2. From the Types list, select the content types that you want to apply to this audience.
   3. Click Save.
   4. Click Back.
6. From the Content Type Group list, select the content type group that you just created.
7. Do one of the following:
   
   • Under Sites, click add_circle_outline and select a site to which the audience applies. Repeat to add additional sites.
   • Toggle on Enable On All Sites to activate this audience on all sites.

   For an explanation of these settings, see the following table "Effect of adding audiences to sites."
   

8. Under Targets, and using the following table "Audience target types" as a reference, set one or more targets.
9. Click Save.

You can now create variations for the audience; for details, see Creating content variations.

The following table describes the interaction between associating an audience with explicit sites and the Enable On All Sites toggle.

Effect of adding audiences to sites:

The following table describes the available target types.

Audience target types: