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Before you can leverage the Google Analytics 4 integration to view analytics data in Brightspot, you must first add the integration to the CMS.

To add the Google Analytics 4 integration to Brightspot:

1. Click menu > Admin > Sites & Settings.
2. In the Sites widget, select a site to integrate with Google Analytics 4, or select Global to integrate all your sites.
3. Under the Integrations tab, in the Integrations field, click add_circle_outline , and select Google Analytics 4 from the list.

4. In the Measurement ID field, enter your site's measurement ID. For information about finding your measurement ID, see .

   The measurement ID generates a JavaScript snippet that is incorporated into your site pages. The snippet enables tracking of your site by Google Analytics.
   

5. Toggle off Disabled.
6. Click Save.

To configure your Brightspot site to retrieve Google Analytics information, see Configuring a site to retrieve Google Analytics 4 data.