We needed a CMS solution that would be able to support our specific integration needs, and one that could integrate information from our member management system to create an even better experience for our audiences.
Legacy systems oftentimes can鈥檛 adapt to meet today鈥檚 fast-paced environment 鈥� where speed and flexibility are just as important as quality. The (SPE), a technical professional society, partnered with Brightspot, the leading CMS, to combat this exact challenge. Together with Brightspot, SPE migrated five existing SPE magazine brands鈥�Journal of Petroleum Technology, HSE Now, Data Science and Digital Engineering, The Way Ahead, and Oil and Gas Facilities鈥攃reating a simplified, flexible content management solution (CMS) in under four months.
鈥淲e needed a CMS solution that would be able to support our specific integration needs, and one that could integrate information from our member management system to create an even better experience for our audiences.鈥�
With more than 140,000 members in 144 countries, SPE manages industry resources, and publishes magazines, books and peer-reviewed journals that serve managers, engineers and scientists in the upstream segment of the oil and gas industry. The society鈥檚 legacy CMS was inefficient, inflexible and unstable, preventing publishing teams from working independently from the IT department as needed, taking up valuable resources and time on both sides.
鈥淥ur society caters to technical audiences with unique interests and needs across the globe,鈥� said Glenda Smith, Vice President of Communications, SPE. 鈥淲e needed a CMS solution that would be able to support our specific integration needs, and one that could integrate information from our member management system to create an even better experience for our audiences.鈥�
Designed by publishers and developers with an extensible architecture, Brightspot provided SPE a new front end using an out-of-the-box Brightspot theme adapted to SPE branding guidelines to ensure the multiple magazines could control their own brand identities. This also simplified article creation for authors by allowing publishing teams to work independently with streamlined workflows and publishing features, and it now provides flexibility within the sites to customize the look and feel of each page to more easily cater to SPE鈥檚 audiences.
Various features within the Brightspot solution improved integrations for SPE including:
- MathJax integration now allows equations and mathematical notations to be easily inputted into a rich text editor
- Integrations with SPE鈥檚 single sign on allows Brightspot to use member disciplines as a way to show personalized content to members and authenticated users
- Tag suggestions using AWS Comprehend and i2K Connect auto-suggests technical tags for content classification
鈥淥ur partnership with SPE exemplifies how Brightspot supports and understands membership models for media organizations with unique needs, including professional societies and associations,鈥� said Sandeep Hulsandra, Senior Vice President and General Manager, Brightspot. 鈥淚n under four months, SPE now has the ability to manage all their content from a unified system, which is important鈥攊f not essential鈥攆or organizations today that need to successfully manage multiple brands.鈥�
About Society of Petroleum Engineers
SPE has more than 140,000 members in 144 countries participating in 204 sections and 411 student chapters. SPE鈥檚 membership includes petroleum engineers, scientists, researchers, safety managers and related professionals, and more than 65,000 student members. SPE maintains offices in Dallas, London, Dubai, Kuala Lumpur, Calgary, Moscow and Houston.
About Brightspot
At Brightspot we believe technology should enable content-focused teams to work smarter, faster, and more seamlessly to move businesses forward.
With decades of collective experience in publishing and media, we鈥檝e built a powerful CMS and world-class Delivery Team to help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.
