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The 2025 year in sports (and Brightspot’s role as the unsung MVP behind some of sports’ biggest moments)

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Brightspot powers coverage for some of the world's top sporting events, ensuring fans stay connected to every moment. Here, Brightspot Senior Product Manager Chris Hutson shares how Brightspot CMS will deliver real-time updates, video highlights, live streaming and more to sports enthusiasts worldwide throughout 2025.

January

What to watch out for: A big year in sports kicks off with the Australian Open in Melbourne, Australia (January 13–26). This is the first Grand Slam event of the tennis season, with 2024 champs Jannik Sinner and Aryna Sabalenka hoping to defend their crowns against U.S. contenders including Taylor Fritz and Coco Gauff. Up in the decidedly more wintry northern hemisphere, the Winter X Games will be shredding the slopes in Aspen, Colorado, from January 23–25.

What role is Brightspot playing in the action: With a 16-hour time difference between the U.S. and Australia, Brightspot-hosted NBCSports.com is the place to catch up on all the Australian Open action — the latest results, analysis and video highlights — if you’re not planning to stay up and watch matches from Melbourne’s Rod Laver Arena into the wee hours.

February

What to watch out for: Super Bowl LIX is heading to the Big Easy on February 9, 2025, so you know the party’s going to be a good one for fans of whichever two teams end up battling it out in New Orleans for the Vince Lombardi Trophy. For budding young athletes, February 5 is National Signing Day, when high school athletes can start officially committing to colleges. Look out for the next Travis Hunter, Cooper Flagg or Caitlin Clark.

What role is Brightspot playing in the action: One of the biggest sporting events in the calendar year, NBC Sports will be looking to its content platform to run seamlessly and smoothly in the face of expected traffic surges during the Super Bowl. Performance is paramount for the millions of users who will be tuning in for NBC’s Pro Football Talk coverage, live blogging and up-to-the-minute highlights and analysis. Over at the American Junior Golf Association (AJGA), another Brightspot-hosted sports site, junior members who compete to earn college golf scholarships will be announcing their new college allegiances on National Signing Day.

March

What to watch out for: March is packed with thrilling competitions, starting with the Special Olympics World Winter Games in Turin, Italy, from March 8–15. More than 1,500 athletes from 103 countries will showcase their skills across eight disciplines, embodying the spirit of sportsmanship, hospitality and inclusion. Meanwhile, stateside, the madness begins as the NCAA Men’s and Women’s Basketball Tournaments tip off, hooking fans with buzzer-beaters and underdog triumphs in the race to the Final Four to cut down the nets in either San Antonio or Tampa.

What role is Brightspot playing in the action: The Brightspot content platform powers Special Olympics' digital presence, ensuring every story of triumph and determination reaches a global audience. From real-time updates to athlete profiles and video highlights, Brightspot helps amplify the Games' message of unity and inclusion. Meanwhile, for some athletes hitting the headlines during March Madness, NBCSportsAthleteDirect.com is a Brightspot-hosted marketing website. The site is an NIL (Name, Image, and Likeness) platform that connects college athletes with advertisers, enabling them to monetize their personal brands. During March Madness, this platform offers basketball players opportunities to engage in advertising campaigns, such as promoting sponsors via social media, thereby earning compensation for their participation.

April

What to watch out for: Spring is in full swing, and so are some of the year’s most iconic sporting events. The Masters, held this year from April 10–13, 2025, at Augusta National Golf Club, promises another showcase of golf’s finest talents competing for the coveted Green Jacket. This prestigious tournament is a highlight of the golf calendar, blending history, tradition and highlights-reel moments that will be replayed endlessly. In another spring staple, Major League Baseball’s 2025 season gets fully underway after opening day on March 27, as fans across the country rally behind their cherished teams with every fan’s usual optimism that the October World Series pennant will be theirs this year.

What role is Brightspot playing in the action: Brightspot empowers NBC Sports’ Golf Channel to deliver comprehensive coverage of The Masters, from real-time tournament updates to rich multimedia features, including exclusive video highlights and in-depth analysis. Brightspot also supports the youth-oriented Drive, Chip and Putt tournament, ensuring young golfers' inspiring moments leading up to the tournament are shared with audiences around the world. As MLB kicks off its season, Brightspot’s flexible publishing tools ensure baseball broadcasters and digital platforms can provide real-time scores, game recaps and personalized fan content to keep every pitch and play at fans’ fingertips.

May

What to watch out for: May delivers a triple play of exciting events for sports fans. The PGA Championship heads to the iconic Quail Hollow Club in Charlotte, North Carolina, from May 12–18, 2025, where the world's best golfers will compete for one of golf’s most prestigious titles. Earlier in the month, the "Run for the Roses" takes center stage on May 3 as the Kentucky Derby kicks off the U.S. Triple Crown, blending equine speed, strategy and some quintessential Southern charm in Louisville, Kentucky. Rounding out the month, the UEFA Champions League Final at London’s Wembley Stadium on May 31 will crown Europe’s soccer kings.

What role is Brightspot playing in the action: Brightspot fuels PGA Championship coverage with seamless publishing capabilities, delivering live leaderboard updates, player profiles and video highlights to fans worldwide. For the Kentucky Derby, NBC Sports relies on their site to drive new subscriptions — and revenue — to their Peacock streaming service and race enthusiasts tuning in for the race. As Europe’s top soccer clubs clash in the Champions League Final, broadcasters like Univision or SBS Australia will be leaning into Brightspot CMS for real-time match updates, pundit analysis and tailored fan content to capture the pinnacle of the 2025 professional soccer season.

June

What to watch out for: June heats up with championship fever across multiple sports. Both the NBA and NHL will be reaching the climax of their 2024–25 seasons on the court and on the ice. Meanwhile, tennis fans have their eyes on Paris, where the French Open at Roland-Garros concludes its clay-court drama on June 8. In a first for the U.S. (and an important milestone in the run-up to the 2026 soccer World Cup), the finals of the FIFA Club World Cup will be hosted at 12 venues across the country. Mega clubs like Manchester City and Real Madrid will be vying to make the 16-team knockout phase from June 15–July 13, along with MLS hopefuls like the Seattle Sounders and Lionel Messi’s Inter Miami CF. Golf’s U.S. Open this year takes place at Pennsylvania’s Oakmont Country Club from June 12–16.

What role is Brightspot playing in the action: Brightspot will be courtside with NBC Sports with coverage of the NBA Finals, ensuring dynamic, up-to-the-minute updates, video highlights and player stories reach fans across devices. For the FIFA Club World Cup, Spanish-language broadcasters like Univision, Mexico’s TV Azteca and Colombia’s Caracol Television will deliver real-time match coverage, team profiles and highlights for fans of clubs like Mexico’s Monterey or Argentina’s River Plate — should they make it through the group stages. While Brightspot CMS supports the technical backbone of the American Junior Golf Association, junior golfers participating in AJGA events around the country will be tuning in to the U.S. Open in the hopes of following in the footsteps of former AJGA participants like Scottie Scheffler, Nelly Korda and Jordan Spieth.

July

What to watch out for: July is a month of endurance and tradition in the world of sports. The Tour de France, the planet's most renowned cycling race, takes riders on a grueling three-week journey through France's diverse landscapes starting on July 5. Meanwhile, golf enthusiasts turn their attention to The Open Championship, taking place from July 17–20 at St. Andrews’ historic Old Course links in Scotland.

What role is Brightspot playing in the action: Brightspot powers L'Opinion's coverage of the Tour de France, providing the Paris-based newspaper’s editors with tools to deliver real-time updates, stage recaps, rider profiles and engaging multimedia content for cycling enthusiasts. Over the course of The Open, NBC Sports’ Golf Channel will be the home for a complete digital experience, delivering live content updates, video features and expert analysis to bring the storied tournament to life for golf fans worldwide.

August

What to watch out for: While August is a time for traditional summer moments at ballparks across the U.S., down in the Southern Hemisphere, the winter sports season brings us the 2025 edition of the annual Rugby Championship. Powerhouse national teams from Australia, New Zealand, South Africa and Argentina battle it out for regional dominance in a tournament that’s been dominated by the big men of South Africa in recent years.

What role is Brightspot playing in the action: In Australia, nationwide network broadcaster SBS leverages Brightspot’s platform to deliver live and on-demand coverage of the Rugby Championship, providing rugby fans with real-time scores, match commentary and streaming video tailored to local audiences as well as across over 50 languages.

September

What to watch out for: September serves up thrilling moments on the court and on the turf. The U.S. Open Tennis Championship concludes in New York on September 7, closing out the Grand Slam season under the lights of Queens’ Arthur Ashe Stadium. As tennis winds down, football gears up with the kickoff of the 2025 NFL season in early September, uniting fans across the country for another season of epic games, rivalries and the occasional end-zone showboating.

What role is Brightspot playing in the action: Brightspot enables NBC Sports to deliver the best coverage of the U.S. Open, with highlights, match recaps and player insights ensuring tennis fans stay informed. For the NFL season kickoff, Brightspot will be back behind the scenes to ensure the masses of stats, data and coverage from each game are delivered seamlessly and instantly for the millions of gridiron fans tuning in across devices and platforms throughout the world. The arrival of football season spells the arrival of fantasy football, too. Fans obsessing over their stats and lineups for draft night might not know that NBC's Rotoworld Player News product is built in Brightspot and syndicated out to news outlets including Yahoo's Fantasy Football product. This custom-built editing interface allows editors to publish recaps, transactions, injury updates and general news about players in the NFL, MLB and NBA at a high volume — the kind of essential news that can make or break a fantasy sports lineup for diehard fans.

October

What to watch out for: October is a big month for fans of both baseball and golf. The MLB Playoffs are in full swing, culminating in the World Series. Will Shohei Ohtani and the Dodgers repeat, or is this the year that the White Sox finally get out of their funk? Meanwhile, the Ryder Cup at Bethpage Black in New York will pit Team USA against Team Europe in golf’s fiercest head-on team rivalry. The WNBA Finals will also be taking place this month, offering a chance to catch the Liberty potentially defend their title or see Angel Reese’s Chicago Sky make a push for the crown.

What role is Brightspot playing in the action: Brightspot’s platform supports MLB or WNBA coverage by enabling broadcasters like NBC Sports or hometown publishers like the Chicago Times to deliver timely game recaps, player stats and highlights. Whether you’re a baseball fan, a basketball nut — or really, just a sports junkie of any kind — Brightspot’s content platform is designed so you don’t miss a second of the postseason drama. For the Ryder Cup, Brightspot powers the Golf Channel’s digital storytelling, delivering live updates, team profiles and behind-the-scenes coverage that captures the passion and excitement of this iconic team event.

November

What to watch out for: As the sporting year draws to a close, the calendar this month goes “Down Under.” On November 4, the Melbourne Cup captivates Australia as "the race that stops a nation," drawing spectators to Flemington Racecourse for a premier horse-racing spectacle. Cricket fans will also be glued to the opening of The Ashes on November 21, as England and Australia reignite their historic rivalry at Western Australia’s Perth Stadium, kicking off one of the most anticipated series in the sport. November is also playoffs and championship month for the National Women's Soccer League (NWSL). Will Orlando Pride make it a double on November 22 or can Washington Spirit bounce back from their 2024 finals loss?

What role is Brightspot playing in the action: Brightspot supports media partners across continents in delivering dynamic coverage of the sporting world’s marquee events. With our Australian broadcast customer, SBS Australia, the network is primed to provide up-to-minute coverage for race results, jockey profiles and multimedia content at the Melbourne Cup. Likewise, stat-obsessed cricket fans can follow every ball and boundary of a red-ball cricket showcase that dates back to 1877 and the famous 1882 epitaph for English cricket that gave the series its name.

December

What to watch out for: December closes the sporting calendar with the Heisman Trophy Ceremony in New York to celebrate college football's finest, honoring the player deemed most outstanding for the season. And as we look ahead to 2026 and another 12 months of sporting glory and action, football fans have a full festive calendar of Bowl games and the start of the College Football Playoff.

What role is Brightspot playing in the action: As the football world crowns its most promising college athlete during the Heisman Trophy Ceremony, hundreds of college athletes enrolled on NBC Sports’ Athlete Direct website have a place to manage and market NIL opportunities, allowing them to maximize their exposure and earnings during this career-defining moment.


From tennis courts to golf courses, and from stadiums to digital platforms, 2025 is set to deliver another calendar year of unforgettable sports moments. Along the way, Brightspot will be playing its part to help bring all the triumphs and the heartbreak to sports fans around the world. With real-time updates, coverage, highlights and insights available instantly across websites, apps and other devices, here at Brightspot we’re excited to be pitchside throughout the year and help fans never miss a moment of the action.

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About the Author
Chris Hutson
Chris Hutson is a Senior Product Manager at Brightspot, supporting our customers in the sports, media and entertainment space. At a very young age, when he discovered that he did not have a future playing sports professionally, Chris became a full-time fan and has been following men's and women's collegiate and professional sports ever since. Reach out to Chris for more information on how Brightspot can help implement your digital playbook.
When every second counts, deliver real-time coverage with powerful workflows that enhance team efficiency and keep your fans engaged. Whether you're managing live sporting events, broadcasting major tournaments or covering live events, Brightspot's flexible platform and extensive integrations enable teams to produce and publish high-quality content instantly.