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CMS for sports and entertainment

Reach global fans with a content management platform that makes it easy to publish real-time scores, videos and news across sites, devices and channels.

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Trusted by the world's leading sports and entertainment organizations
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NBC Sports
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PGA Tour
NBC Sports relies on Brightspot CMS to meet high-performance media needs for golf's top broadcaster — ensuring live digital coverage for every swing across Golf Channel, the PGA Championship and Ryder Cup.
I’ve worked with Brightspot on a number of strategic initiatives at Golf Channel and have been consistently impressed with the team and the technology. Brightspot literally empowers all digital team members, from editors to product managers, marketers and more, to utilize the full suite of tools within the CMS to create a premium customer experience.
Vice President, Digital Strategy & Partnerships, NBC Sports Group

Power a digital experience that stays ahead of the game

Create, personalize and localize content for every site and channel with Brightspot's adaptable content management platform. Engage audiences while streamlining your operations to keep viewers hooked, no matter where they are.
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Share live scores
Publish live scores, statistics, replays and game highlights in real-time across sites and channels from one CMS.
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Engage every audience
Create content that reaches audiences at scale by delivering a localized, multilingual experience across sites and channels.
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Connect every tool
Power multimedia experiences with 7k+ integrations, an API-first framework and advanced digital asset management (DAM).
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Deliver content to every site
Launch a seamless digital experience across every site, channel and location from one content management platform.

• Manage unlimited sites, assets and permissions from one CMS
• Deliver multilingual, search-optimized content at scale
• Create once, publish anywhere with modular content features
• Keep content flowing between editors, freelancers and production teams with built-in workflows, permissions and collaboration tools
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Don't miss a shot
Capture live action, statistics and game highlights with a content platform that enables real-time scoring, event management and powerful integrations.

• Sync video feeds, score providers and syndication tools
• Implement robust video management and paywalled content
• Curate personalized playlists with advanced video features
• Create REST or GraphQL API endpoints to support seamless content management across sites and apps
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Create experiences with ease and speed
Empower editorial teams to create, edit and publish content without waiting on developers.

• Create in minutes with 100+ flexible, composable content types
• Maintain brand consistency with global and site templates
• Streamline publishing with advanced drag-and-drop workflows
• Enhance content creation with AI features at your fingertips

Real customer outcomes

Don't just take our word for it. See why Brightspot is the leading content management platform for major sports and entertainment organizations.
Special Olympics partnered with Brightspot to improve their website experience, streamline publishing processes and increase fundraising results — to drive 25% YoY revenue growth.
During the World Cup in Qatar, Brightspot powered digital experiences across the world for a ramp up in site traffic during one of the biggest events on the global sporting calendar.
Spieth announces his newest professional relationship with Brightspot to help him establish a web presence and a mobile app platform.
TV Azteca, Mexico's second-largest media company, faced significant challenges with their legacy content management system, Adobe Experience Manager (AEM). By migrating 13 different properties from AEM to Brightspot, TV Azteca achieved an average annual savings of $1 million.

Every feature you need for sports content management

Cover live sports, events and tournaments around the globe with a platform that simplifies content creation with a full suite of features for sports and entertainment.
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Customizable content types
Create and customize content for every site in a few clicks with our suite of 100+ content types, or build your own.
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Built-in SEO tools
Elevate your search engine results and win higher rankings with built-in SEO integrations that track performance.
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Integrations
Sync your tech stack with an API-first platform that connects to your common business applications.
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Front-end design system
Launch seamless no-code, low-code or custom front-end experiences with our powerful Design System.
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Translation tools
Reach global audiences using translation features that support both automatic and manual translations.
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Built-in AI tools
Leverage AI-powered content creation, translation tools and SEO features right in the CMS.

Related resources for you

Discover why Brightspot is the best CMS for sports publishers, broadcasters and event organizers. From real-time updates to video highlights, see how it powers seamless coverage of 2025’s top sporting events.
Brightspot’s platform simplified the complex logistics of Drive, Chip & Putt, enabling real-time scoring and seamless event management. This allowed the program to deliver a consistent, top-tier experience across hundreds of events, inspiring young golfers nationwide.
NBC Sports Athlete Direct creates opportunities for young student athletes with a publisher-focused approach to its new content hub—launched in just five weeks on Brightspot.
Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform.
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Director of Technology, Televisa Digital

See Brightspot in action

Learn how leading sports and entertainment organizations use Brightspot's content management platform to power their digital experiences. Connect with our team of CMS experts today.

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