/cms-resources/tag/digital-transformation Digital transformation en-US Wed, 21 Aug 2024 17:10:57 GMT /customers/case-studies/lexipol Lexipol faced the challenge of modernizing a legacy CMS while supporting five brands and managing two decades of content. With Brightspot's robust content platform at the heart of its new approach, Lexipol transformed its digital presence, streamlining workflows and enhancing content delivery across all platforms. Wed, 21 Aug 2024 17:10:57 GMT /customers/case-studies/lexipol /cms-resources/cms-insights/cms-accessibility-best-practices Web accessibility is a crucial yet often unnoticed element of the modern internet, ensuring that websites are usable by everyone, including those with disabilities. By implementing accessibility features and adhering to standards like WCAG, we create a more inclusive web, enhancing the overall user experience for all. Wed, 24 Jul 2024 18:19:17 GMT /cms-resources/cms-insights/cms-accessibility-best-practices /cms-resources/cms-selection-guide/brightspot-vs-sitecore When looking to optimize the productivity and flexibility of your digital operations, keep in mind the goals you’re trying to achieve and closely assess how your choice of CMS can support it. Here, we take a side-by-side look at how Brightspot CMS compares to Sitecore. Wed, 24 Jul 2024 15:10:00 GMT /cms-resources/cms-selection-guide/brightspot-vs-sitecore /cms-resources/marketing-insights/best-cms-integrations-for-marketing-teams Learn how CMS integrations can revolutionize your marketing efforts, unlocking synergy across platforms for enhanced efficiency and success. Discover proven strategies to seamlessly integrate your CMS with other systems and propel your business forward. Tue, 02 Apr 2024 16:00:56 GMT /cms-resources/marketing-insights/best-cms-integrations-for-marketing-teams /cms-resources/digital-trends/digital-experience-platforms-introduction Businesses are on a mission to connect with customers like never before. That's where digital experience platforms (DXPs) step in. Learn more with our guide to the world of DXP. Fri, 23 Feb 2024 17:59:04 GMT /cms-resources/digital-trends/digital-experience-platforms-introduction /cms-resources/cms-insights/how-modern-cms-solves-content-challeneges Is your CMS falling short? Learn why modern solutions are essential to tackle today’s content challenges effectively. Tue, 20 Feb 2024 20:40:54 GMT /cms-resources/cms-insights/how-modern-cms-solves-content-challeneges /cms-resources/technology-insights/technical-buyers-guide-to-digital-experience-platforms Learn how to navigate the complex landscape of digital experience platforms and make informed decisions to elevate your company's digital journey. Thu, 01 Feb 2024 13:52:00 GMT /cms-resources/technology-insights/technical-buyers-guide-to-digital-experience-platforms /cms-resources/digital-transformation-guide/technical-buyers-guide-to-digital-transformation Learn about the strategic integration of emerging technologies for effective digital transformation, ensuring alignment with business goals and fostering innovation. Wed, 24 Jan 2024 16:43:48 GMT /cms-resources/digital-transformation-guide/technical-buyers-guide-to-digital-transformation /cms-resources/digital-transformation-guide/an-essential-guide-for-modern-businesses Our guide delves into the essence of digital transformation, its key components, the profound impact it has on business operations and real-world success stories. Tue, 23 Jan 2024 21:01:59 GMT /cms-resources/digital-transformation-guide/an-essential-guide-for-modern-businesses /cms-resources/digital-transformation-guide/the-role-of-customer-feedback-in-shaping-digital-transformation In today's digital landscape, customer feedback is pivotal for successful digital transformation, offering insights to digital and marketing buyers. Why does this matter? Find out here. Thu, 18 Jan 2024 22:04:06 GMT /cms-resources/digital-transformation-guide/the-role-of-customer-feedback-in-shaping-digital-transformation /cms-resources/digital-transformation-guide/the-human-element-in-digital-transformation Here, we take a look at the importance of the human element when selecting a CMS to aid digital transformation. Wed, 17 Jan 2024 21:50:23 GMT /cms-resources/digital-transformation-guide/the-human-element-in-digital-transformation /cms-resources/digital-transformation-guide/cms-security-considerations-for-digital-transformation Select the ideal CMS for digital transformation, balancing innovation and security, to evolve your business and manage content effectively in the digital age. Wed, 17 Jan 2024 20:28:33 GMT /cms-resources/digital-transformation-guide/cms-security-considerations-for-digital-transformation /cms-resources/digital-transformation-guide/8-challenges-of-digital-transformation Digital transformation is a critical journey for businesses in the modern digital landscape, but it's not without its challenges. For the digital buyer, understanding and effectively navigating these challenges is key to ensuring a successful transformation. This guide explores the common hurdles faced during digital transformation and strategies to overcome them. Wed, 17 Jan 2024 16:34:09 GMT /cms-resources/digital-transformation-guide/8-challenges-of-digital-transformation /cms-resources/digital-transformation-guide/how-to-measuring-the-success-of-digital-transformation This guide focuses on how to effectively measure the success of digital transformation initiatives, highlighting the importance of integrating a content platform in this transformative process. Wed, 17 Jan 2024 16:21:00 GMT /cms-resources/digital-transformation-guide/how-to-measuring-the-success-of-digital-transformation /cms-resources/digital-transformation-guide/digital-strategy-vs-digital-transformation-difference Understand the key differences between digital strategy and digital transformation, and how they uniquely contribute to business success in today's fast-evolving digital landscape. Wed, 17 Jan 2024 16:17:03 GMT /cms-resources/digital-transformation-guide/digital-strategy-vs-digital-transformation-difference /cms-resources/digital-transformation-guide/essential-cms-features-for-digital-transformation Discover how the right CMS transforms your digital strategy, offering user-friendly interfaces, responsive design, robust security and scalability for enhanced customer experiences and business growth. Wed, 17 Jan 2024 16:10:57 GMT /cms-resources/digital-transformation-guide/essential-cms-features-for-digital-transformation /cms-resources/digital-transformation-guide/how-to-build-roadmap-for-successful-digital-transformation Discover key steps to build a successful digital transformation roadmap, ensuring strategic planning, stakeholder engagement and technology investment. Wed, 17 Jan 2024 16:08:16 GMT /cms-resources/digital-transformation-guide/how-to-build-roadmap-for-successful-digital-transformation /customers/case-studies/grupo-aj-vierci Discover how Brightspot empowered Grupo AJ Vierci's digital revolution, enhancing the digital presence for several publications in its family of brands with seamless content migration, sophisticated publishing tools and integrations for a modern multimedia experience. Wed, 30 Aug 2023 13:04:07 GMT /customers/case-studies/grupo-aj-vierci /cms-resources/cms-selection-guide/how-to-avoid-the-cms-selection-trap Navigate the CMS selection maze by first understanding the unique content needs of your business. Just because your competitors are doing one thing doesn't mean you should follow. Wed, 24 May 2023 13:27:42 GMT /cms-resources/cms-selection-guide/how-to-avoid-the-cms-selection-trap /cms-resources/digital-transformation-guide/what-is-a-digital-transformation-in-retail Discover how Walmart, Whole Foods, Wayfair and other leading retailers are using content management systems (CMS) to streamline operations, create compelling content and build long-term customer relationships. Learn how you can drive your own retail digital transformation with the right CMS platform. Thu, 13 Apr 2023 14:06:10 GMT /cms-resources/digital-transformation-guide/what-is-a-digital-transformation-in-retail /cms-resources/digital-transformation-guide/4-digital-transformation-success-stories Discover how POLITICO, Sotheby's, Indigo Sports and Televisa leveraged Brightspot CMS to streamline their content workflows, enhance user experiences and achieve impressive growth in the digital space. Learn from their digital transformation success stories and get inspired to take your own business to the next level. Thu, 06 Apr 2023 14:59:24 GMT /cms-resources/digital-transformation-guide/4-digital-transformation-success-stories /cms-resources/digital-transformation-guide/what-is-a-digital-transformation-in-healthcare For healthcare companies, it’s never been more important to undergo a digital transformation. In today's digital age, delivering exceptional care frequently starts with exceptional digital content experiences. Tue, 04 Apr 2023 12:40:22 GMT /cms-resources/digital-transformation-guide/what-is-a-digital-transformation-in-healthcare /cms-resources/cms-selection-guide/rfp-for-content-management-system-tips A carefully considered RFP solicitation will attract the right CMS vendors and avert major headaches. Mon, 27 Mar 2023 13:03:49 GMT /cms-resources/cms-selection-guide/rfp-for-content-management-system-tips /cms-resources/digital-transformation-guide/what-is-a-digital-transformation-in-media Having the right technology stack is a no-brainer for any media company that connect with digital audiences. Find out here what it takes for media businesses to digitally transform. Thu, 23 Mar 2023 14:31:11 GMT /cms-resources/digital-transformation-guide/what-is-a-digital-transformation-in-media /cms-resources/digital-transformation-guide/6-digital-transformation-examples Generally, digital transformation refers to the use of technology to create new or improved processes and customer experiences to drive better business outcomes. But not all digital transformation looks alike—and to succeed, each organization must determine which types of transformation they should prioritize. Explore what digital transformation might look like for your business here. Wed, 08 Mar 2023 15:28:52 GMT /cms-resources/digital-transformation-guide/6-digital-transformation-examples /cms-resources/digital-transformation-guide/what-a-digital-transformation-really-means A digital transformation strategy is an organization’s approach to incorporating digital technology throughout the enterprise to achieve increased efficiencies, improve customer experience and meet business goals. Fri, 03 Mar 2023 14:31:37 GMT /cms-resources/digital-transformation-guide/what-a-digital-transformation-really-means /cms-resources/digital-transformation-guide/what-are-the-key-steps-of-digital-transformation Digital transformation is not a luxury—it’s essential for the future of your organization. But what is digital transformation, exactly, and what are the steps involved in a successful digital transformation? Find out here. Wed, 15 Feb 2023 14:25:30 GMT /cms-resources/digital-transformation-guide/what-are-the-key-steps-of-digital-transformation /customers/case-studies/special-broadcasting-service-australia Leading Australian broadcaster SBS consolidated its content-management approach onto one enterprise CMS that could support flexible, multilanguage programming and drive greater publishing efficiency for its content teams. Fri, 10 Feb 2023 13:44:44 GMT /customers/case-studies/special-broadcasting-service-australia /customers/case-studies/l-opinion The Paris-based online and print publication needed a solution to transform its newsroom operation, optimize its daily digital-to-print production process, and deliver enhanced experiences for both its subscribers and advertisers. Fri, 10 Feb 2023 13:30:58 GMT /customers/case-studies/l-opinion /cms-resources/cms-insights/is-your-cms-technology-blocking-business-growth Enabling scalability and business growth ties directly back to deploying a winning content program—after all, every business is a content business. Landing new customers and keeping existing customers engaged requires a positive customer experience, which requires quality content. Read on to learn about the content pain points impeding growth, and how your content technology needs to align to and evolve with your business goals. Tue, 31 Jan 2023 15:35:41 GMT /cms-resources/cms-insights/is-your-cms-technology-blocking-business-growth /cms-resources/cms-insights/solutions-for-the-biggest-content-management-challenges Digital content demands are increasing at an unparalleled clip. Businesses need content solutions to keep pace, but the right CMS is not a panacea—it’s one part of the solution. You need the right content strategy aligned with the right people, processes and technology to deliver truly great experiences for your customers. Fri, 27 Jan 2023 15:15:42 GMT /cms-resources/cms-insights/solutions-for-the-biggest-content-management-challenges /cms-resources/digital-transformation-guide/content-management-system-for-digital-transformation As the need to transform digitally increases, businesses’ likely first question is, "Where do we begin?” Here are the three key things to look for in a CMS as you start on the path toward digital transformation. Wed, 09 Nov 2022 13:23:36 GMT /cms-resources/digital-transformation-guide/content-management-system-for-digital-transformation /cms-resources/digital-transformation-guide/how-to-choose-the-right-cms-for-digital-transformation Brightspot Principal Product Manager Jon Rojas shares about what he sees as critical CMS needs for starting down the digital-transformation path. Wed, 12 Oct 2022 17:35:37 GMT /cms-resources/digital-transformation-guide/how-to-choose-the-right-cms-for-digital-transformation /cms-resources/digital-trends/how-to-meet-digital-accessibility-standards Digital accessibility standards have existed since the 1990s, yet accessibility remains woefully inadequate. Fri, 24 Jun 2022 13:26:07 GMT /cms-resources/digital-trends/how-to-meet-digital-accessibility-standards /cms-resources/cms-selection-guide/choosing-the-right-cms-drupal-vs-brightspot With thousands of CMS options on the market, choosing the right CMS can be a daunting prospect. Here, we take a side-by-side look at Brightspot and Drupal to help identify if Brightspot is the right CMS choice for your organization. Tue, 21 Dec 2021 13:00:00 GMT /cms-resources/cms-selection-guide/choosing-the-right-cms-drupal-vs-brightspot /cms-resources/digital-trends/composable-dxp-explained A composable DXP is a digital experience platform that is assembled from a series of best-of-breed solutions that work together via APIs and leverage microservices architecture. It's not one product, but a system that links products together and organizes assets as editable modules that are easy to find and update. Find out here why composable DXP matters to your business. Fri, 10 Dec 2021 18:35:55 GMT /cms-resources/digital-trends/composable-dxp-explained /cms-resources/digital-trends/benefits-of-a-digital-experience-platform-explained Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting. Mon, 08 Nov 2021 17:45:02 GMT /cms-resources/digital-trends/benefits-of-a-digital-experience-platform-explained /cms-resources/digital-trends/3-content-challenges-right-cms-can-help-solve At Brightspot, we’re talking with customers every day about how to digitally transform their content experiences, and what they need most from their CMS solution. Here's what we're hearing about the most common challenges. Tue, 28 Sep 2021 12:00:00 GMT /cms-resources/digital-trends/3-content-challenges-right-cms-can-help-solve /cms-resources/digital-transformation-guide/how-to-supercharge-your-digital-transformation Speed, flexibility and efficiency: for any business looking to start or continue their digital transformation journey this half, these three capabilities are a must. Thu, 12 Aug 2021 12:00:00 GMT /cms-resources/digital-transformation-guide/how-to-supercharge-your-digital-transformation /cms-resources/marketing-insights/content-and-global-marketing-trends-2021 Deloitte identified seven trends—purpose, agility, human connections, trust, participation, fusion and talent transformation—at the heart of its 2021 Global Marketing Trends report. Let's look at how the right content strategy and platform can inform some of these trends. Wed, 11 Aug 2021 12:00:00 GMT /cms-resources/marketing-insights/content-and-global-marketing-trends-2021 /cms-resources/digital-transformation-guide/doubling-down-on-digital-transformation Companies are doubling down on digital transformation to remain competitive as we approach a post-pandemic world. Reasons for investing in digital transformation include enabling faster innovation, needing to modernize and becoming more resilient. Tue, 03 Aug 2021 13:00:00 GMT /cms-resources/digital-transformation-guide/doubling-down-on-digital-transformation /cms-resources/cms-insights/cms-migration-checklist Migrating to a new CMS platform can be stressful and challenging. Here are the questions to ask to make sure your CMS migration goes smoothly and successfully. Fri, 23 Jul 2021 14:54:11 GMT /cms-resources/cms-insights/cms-migration-checklist /cms-resources/digital-trends/digital-experience-platforms-dxp-vs-cms In the rapidly evolving digital landscape, choosing the right platform for content management is crucial. This page delves into the complexities and differences between a digital experience platform (DXP) and a content management system (CMS). We'll explore their unique capabilities, benefits and roles in creating and managing digital user experiences. Also, we'll provide insights to help you make an informed decision in this crucial aspect of your digital transformation journey. Mon, 15 Mar 2021 12:18:59 GMT /cms-resources/digital-trends/digital-experience-platforms-dxp-vs-cms /cms-resources/digital-transformation-guide/how-to-accelerate-your-digital-transformation Digital transformation doesn't have to become a huge undertaking that cripples your organization. With over a decade of helping out customers launch world-class digital experiences, here are 11 simple mantras to keep in mind. Thu, 28 Jan 2021 19:34:07 GMT /cms-resources/digital-transformation-guide/how-to-accelerate-your-digital-transformation /cms-resources/digital-transformation-guide/achieve-digital-transformation-with-your-most-valuable-product The need for speed is paramount for organizations looking to get ahead and stay ahead of the competition. But don't let the concept of MVP—minimal viable product—hinder digital transformation. Instead consider your MVP as your most valuable product. Tue, 08 Dec 2020 12:31:59 GMT /cms-resources/digital-transformation-guide/achieve-digital-transformation-with-your-most-valuable-product /customers/case-studies/caracol-television In spite of the challenges of a global pandemic, Colombia's Caracol Televisión successfully replatformed onto Brightspot CMS in just four months. Mon, 23 Nov 2020 12:49:05 GMT /customers/case-studies/caracol-television /cms-resources/digital-transformation-guide/digital-transformation-with-a-content-hub Over the past decade, digital transformation has forced a shift to online channels. Today, the COVID-19 pandemic is only accelerating this process for brands and publishers. A good content hub holds the keys for success. Wed, 18 Nov 2020 13:19:19 GMT /cms-resources/digital-transformation-guide/digital-transformation-with-a-content-hub /cms-resources/digital-transformation-guide/5-tips-for-digital-transformation With digital transformation a priority and a necessity for businesses across the board, here are five ways to accelerate the process and make sure you have the right tools, teams, processes and platform in place to succeed over the long term. Thu, 15 Oct 2020 12:40:29 GMT /cms-resources/digital-transformation-guide/5-tips-for-digital-transformation /cms-resources/cms-insights/4-signs-upgrade-legacy-cms Modernizing your CMS helps your content reach audiences faster and can positively impact your bottom line. Here are four sure signs you need a change. Thu, 06 Dec 2018 21:23:19 GMT /cms-resources/cms-insights/4-signs-upgrade-legacy-cms /cms-resources/cms-insights/redesigning-your-website-5-ways-to-avoid-a-nightmare-replatforming Here are five things you can do to avoid a lengthy (and costly) replatforming project. Mon, 29 Oct 2018 13:42:03 GMT /cms-resources/cms-insights/redesigning-your-website-5-ways-to-avoid-a-nightmare-replatforming /customers/case-studies/politico With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device. Find out how. Tue, 23 Oct 2018 18:15:58 GMT /customers/case-studies/politico /customers/case-studies/televisa Today, with Brightspot as its backend, Televisa manages nine sites—eight of which are headless—from one CMS. Find out how it works. Wed, 26 Sep 2018 19:51:33 GMT /customers/case-studies/televisa /customers/case-studies/sothebys Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house. Thu, 16 Aug 2018 19:22:20 GMT /customers/case-studies/sothebys /customers/case-studies/zonda With Brightspot, Zonda manages over 20 distinct sites with a singular, powerful CMS that drastically improves editorial efficiency. Fri, 27 Jul 2018 13:20:36 GMT /customers/case-studies/zonda