/cms-resources/tag/digital-storytelling Digital storytelling en-US Thu, 15 Apr 2021 12:15:00 GMT /cms-resources/marketing-insights/top-10-benefits-of-brightspot-for-corporate-communications Helping some of the largest brands in the world, we understand how corporate websites communicate with multiple stakeholders and drive brand loyalty. Learn more here how Brightspot can drive success for corporate communications organization. Thu, 15 Apr 2021 12:15:00 GMT /cms-resources/marketing-insights/top-10-benefits-of-brightspot-for-corporate-communications /cms-use-cases/brand-storytelling/how-a-modern-cms-empowers-brand-storytelling Learn how a modern CMS can be the digital tool you need to efficiently create your brand’s story—and measure its effectiveness. Wed, 21 Sep 2022 12:58:07 GMT /cms-use-cases/brand-storytelling/how-a-modern-cms-empowers-brand-storytelling /cms-use-cases/brand-storytelling/digital-storytelling-tips-for-engaging-your-customers In the digital age, brand storytelling is upleveled to digital storytelling. Now, narratives must travel across owned, earned and paid content; translate to every channel, from desktop to mobile; and even be able to go offline to print content or in-store experiences. Wed, 02 Nov 2022 15:41:42 GMT /cms-use-cases/brand-storytelling/digital-storytelling-tips-for-engaging-your-customers /cms-use-cases/brand-storytelling/5-best-practices-brand-storytelling Here are five best practices to help you improve your content strategy—and increase engagement. Thu, 09 May 2019 12:24:57 GMT /cms-use-cases/brand-storytelling/5-best-practices-brand-storytelling /customers/case-studies/special-olympics Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Learn how Brightspot helped them achieve all three. Wed, 30 Sep 2020 16:00:24 GMT /customers/case-studies/special-olympics /customers/case-studies/fedex Learn how Brightspot’s out-of-the-box CMS publishing tools transformed FedEx's ability to communicate with audiences around the world via its redesigned newsroom. Fri, 16 Sep 2022 15:44:10 GMT /customers/case-studies/fedex /customers/case-studies/wayfair Boston-based Wayfair needed a way to standardize its content output to improve brand consistency and better tell the stories behind the billion-dollar e-commerce business. Brightspot was the solution Wayfair selected to unify global operations on a unified and secure content platform. Fri, 17 Feb 2023 15:29:18 GMT /customers/case-studies/wayfair /customers/case-studies/realtymogul RealtyMogul, a peer-to-peer real estate investment platform, partnered with Brightspot to transform its digital platform. By leveraging Brightspot's out-of-the-box CMS features along with a custom headless solution for its real-estate investment opportunities, the company is today reaping the benefits of an agile, secure and scalable platform. Fri, 16 Jun 2023 15:47:18 GMT /customers/case-studies/realtymogul /customers/case-studies/nbc-sports-athlete-direct NBC Sports Athlete Direct creates opportunities for young student athletes with a publisher-focused approach to its new content hub—launched in just five weeks on Brightspot. Tue, 09 Aug 2022 19:34:46 GMT /customers/case-studies/nbc-sports-athlete-direct /customers/case-studies/whole-foods Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform. Thu, 23 Feb 2023 17:07:21 GMT /customers/case-studies/whole-foods /customers/case-studies/marriott-international Stuck with the limitations of a one-dimensional WordPress solution, Marriott International turned to Brightspot to invigorate corporate storytelling across its portfolio of 30 brands and more than 8,000 hotel properties around the world. Mon, 16 Jan 2023 19:52:09 GMT /customers/case-studies/marriott-international /customers/case-studies/walmart Walmart recognized the nuances of storytelling and the importance of continuously engaging with their customers through messaging and stories with authenticity, freshness and relevancy. That’s why they turned to Brightspot 10 years ago and why they continue to partner with Brightspot today—to not only help better tell their stories but to show them as well. Fri, 27 Jul 2018 13:35:14 GMT /customers/case-studies/walmart