Brightspot鈥檚 primary goal is getting assets published live within the CMS, but what happens to those assets after publish鈥攐n the front end of the website鈥攊s equally important. Take a simple, thoughtful, original story; once a writer is finished writing, an editor is finished editing, and the story is published on the site and promoted on the homepage鈥攖hat鈥檚 just the beginning for that story.
There are plenty of ways visitors to the site can interact with that content, but just to list a few:
- On a news site, visitors might be able to comment on the story, or follow the topic it belongs to in order to receive updates.
- On a corporate site, visitors might be able to 鈥渇avorite鈥� a brand鈥檚 update about sustainability.
- On an intranet site, visitors might want to be able to bookmark key policies and documents to review later at home in private.
Driving deeper engagement with content at the individual asset level is a key need for all publishers across all industries 鈥� and why Brightspot supports a wide variety of what we call Affinity behaviors. Each Affinity behavior is 鈥渟ticky鈥� in its own way, giving a site鈥檚 visitors a reason to return again and again. Here鈥檚 a quick overview of the most popular Affinity behaviors that can be supported in Brightspot.
Favorites
Favorites is probably the most familiar metaphor to all of us when interactive with content, thanks to the Facebook 鈥淟ike鈥� button and the Instagram 鈥淗eart.鈥�
Essentially, Favorites are a way for site visitors to show that they like something 鈥� and the Affinity itself can be molded to match the site鈥檚 content or audience. For example, a food site may want to visually treat Favorites with a dog-eared icon and call it 鈥淪aved Recipes,鈥� while an entertainment news site may choose to brand its Favorites as a straightforward 鈥淟ike鈥� with thumbs up iconography.
It鈥檚 worth noting that Favorites are an outward behavior that can be made visible to other users鈥攐ften they are associated with a count, such as 鈥淭his recipe has been saved 587 times.鈥�
Any content a site visitor has added as a Favorite can then be made available in the User Profile鈥攇iving visitors reason to return to see that content at any time.
Bookmarks
Bookmarks are another fairly familiar Internet metaphor thanks to browser bookmarks; think of Brightspot Bookmarks as a site-specific equivalent.
Pages bookmarked using the Brightspot bookmarks are stored in a user鈥檚 profile. And, just as the bookmarks in your Chrome or Firefox browser are visible only to you, a user鈥檚 Bookmarks are visible only to them in their profile鈥攏ot made available publicly on the site. Again, this storage gives a user a good reason to return to their user profile to access their Bookmarks.
Following
Brightspot鈥檚 Following capabilities are designed to drive a more personalized experience by encouraging site users to identify topics that are relevant to their interests. Once a site visitor has selected a threshold of topics to follow, an area of the user profile can be dedicated to displaying the most recently published content matching those topics.
In our food site example, a site visitor may select Weeknight Dinners and Chicken for Following on a Sunday night. The food site鈥檚 editorial team publishes eight new recipes under the Weeknight Dinners topic on Tuesday, so the next time that site visitor views their profile, they鈥檒l be shown the new recipes. Another great example is authors 鈥� site visitors can elect to begin Following a particular author, and then receive a feed of that author鈥檚 content each time they visit the site.
Commenting
Another familiar set of table stakes online, Commenting is another available Affinity feature in Brightspot. (Worth noting that Brightspot also integrates nicely with Disqus, Livefyre, and other third-party commenting plugins.) Because Commenting so often comes with additional baggage鈥攊t also comes with additional features, such as a commenting moderation widget and the ability to disable comments on a given asset.
Insight into affinities
These Affinity features are a great engagement tool for front-end site users 鈥� but they鈥檙e also a critical indication of user sentiment for editorial teams who are working on creating content. That鈥檚 why, once Affinities have been enabled on a site using Brightspot, an editor can view the Bookmarks, Favorites, and Follows that have been 鈥渁ctivated鈥� on a given asset.
Additionally, sites using Brightspot have the ability to designate which content types can have these affinities applied to them. So if the editors of our food site would prefer recipes to be Favorites and videos to be Bookmarks, they have the freedom and flexibility to add and remove affinity actions via a simple publishing step.
