The new age of content management
Over the past few years鈥攁s digital transformation came to the forefront and forced businesses to move faster than ever鈥攃ontent management took on a new meaning.
And, with the profusion of new digital channels through which to engage consumers鈥攆rom chatbots and voice assistants to social media鈥攃ontent management naturally had to take on a new definition beyond the web. But content is not dying. Quite the opposite.
At Brightspot, we wholeheartedly believe that every business is now a content business. One of the biggest shifts we鈥檝e seen over the past few years is that it鈥檚 no longer just publishers and media companies who use content to drive revenue鈥攅veryone from eCommerce companies to B2B brands are putting content at the center of their strategy in order to reach customers in new ways.
At the heart of this opportunity sits an extensible and adaptable solution as the hub of all your content, data, integrations and more. This white paper looks at the changing digital landscape and help you discover what鈥檚 needed for today鈥檚 best content business platforms, including:
- How content management has changed
- How digital-first content businesses are structured today
- What鈥檚 next for the future of content management
