Back in the days when media publishers produced primarily print publications, it was all about circulation or subscriptions. As long as those numbers held steady and advertisers kept paying for ad space, it meant the editorial team was doing a good job.
With digital publishing and the ability to track and analyze content performance, there are so many more insights that editorial teams look at to help them determine if their content is working. Furthermore, digital media teams are evaluated not only based on their ability to tell good stories but also on whether they are achieving their key performance indicator (KPI) goals.
Is the content creating brand awareness and brand lift? Is it driving conversions, sign-ups, or revenue in some way? Is it being shared by influencers and industry players? These KPIs measure editorial reach, audience engagement and brand reputation. In other words, media teams are being held to specific standards that didn't exist back when print was king. That's why editorial teams need to use tools, starting with a robust content management system, that can help them make informed content decisions and continually improve.
Let's take a look here at the most common media KPIs and how having the best CMS for media publishers can help you achieve them.
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Reach KPIs
Here are some CMS features that can help
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Engagement KPIs
CMS features that can help:
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Reputation KPIs
CMS features that can help:
Trying to reach KPI goals as an editorial team can be a challenge without a CMS that is built for media. The right CMS can help you create content that resonates with your target audience, make sure it鈥檚 built in a search engine-friendly way, help you amplify and promote your content on various channels, and provide you with performance insights so you can learn and improve.
Learn more about choosing a CMS for your media company, and start hitting those KPIs: